Fred Perry chairman says he wants nothing to do with Gavin McInnes and his Proud Boys

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The Fred Perry brand is distancing itself from a self-described"Western chauvinist" movement that has adopted the company'spolo shirts, calling the Proud Boy's choice of outfits "a shame."

"We don't support the ideals or the group that you speak of," Fred Perry chairman John Flynn said in a statement. "It is counter to our beliefs and the people we work with."

The Proud Boys made headlines in Canada last week when five of its members, who have been identified as members of the Canadian Armed Forces, showed up atan Indigenous protest ceremony in Halifax on Canada Day.

The men,sporting Fred Perry black polo shirts and a Red Ensign flag, said they were upset the activists were "disrespecting" the memory of Edward Cornwallis, Halifax's founder, who established the policy of genocide against the Mi'kmaq people.

Who are the Proud Boys?

7 years ago

Duration 2:30

Five members of the Canadian Armed Forces have been suspended for disrupting an Indigenous protest, and their affiliation with the Proud Boys movement is raising questions.

Proud Boys founderGavinMcInnesalso sported a black Fred Perry shirt in a controversialinterview on CBC's Power and Politics earlier this week.

McInnes, the Canadian co-founder of Vice media, is aright-wing commentator who has come under fire for, among other things, suggesting Cornwalliswas justified in offering a bounty for the scalps ofMi'kmaq people,defending Holocaust deniers, calling for a U.S. Muslim ban and appearing to justify domestic abuse against women.

• AS IT HAPPENS:Who are the Proud Boys?
• Claim scalping of Mi'kmaq was justified risks further violence against Indigenous people, lawyer says

The Proud Boys say they welcome gay men and men of colour, but its Facebook pagecontains posts that are anti-Islam, mock people who use "they/them" pronouns, and boast about white men's contributions to technological advancements

The Fred Perry clothing companywas founded in the U.K. by thetripleWimbledonchampion tennis player Fred Perry in1952. They have stores throughout the world, including in Toronto.

Here is chairman John Flynn's statement to As It Happens in full:

"Frankly I could send you a press release but no need . A little investigation into Fred the man and Fred Perry the company would reveal a lot. Fred was born the son of a socialist MP [and]became world tennis champion at the time when tennis was an elitist sport. He started a business with a Jewish businessman from eastern Europe. The brand was adopted by the mod movement and systematically has been associated with a diverse group of subcultures from reggae to punk to Brit pop. It is a shame that we have to even answer the question. No, we don't support the ideals or the group that you speak of. It is counter to our beliefs and the people we work with."

Before The Proud Boys, Fred Perry was associated with the fashion-forwardmod culture of 1960s British youth.

It later became a symbol forskinheads, a white supremacist movement that splintered off from mod culture.

The Southern Poverty Law Centre, a hate group watchdog, lists Fred Perry polo shirts in its "racist skinhead glossary."

When McInnes was asked byThe Outline reporterZo Beery why Proud Boys sport the polos, he threatened to take her "to court" if she were to "associate us with Nazi skinheads or any implication like that."

"He went on to explain that he wants to align his group with the working-class toughness of the late '60s hard mods," wrote Beery.