Calgary would be best Canadian destination for Amazon's HQ2, data cruncher says

A Vancouver data analyst crunched some data about which Canadian city is the best candidate to win the bid for Amazon's expansion, and when all was said and done, Vancouver didn't come out on top.

Jens Von Bergmann, who is a data analyst for Mountain Math, took a look at a recent New York Times article, from the Upshot blog, which analyzed which American city would be the best fit for Amazon to locate its second headquarters. However, the analysis left out Canada despite Amazon stating it'sinterested in a North American site.

"I reran the New York Timesanalysis for Canadian cities andwhat came up is that Calgaryis the winner for Canadian cities," Von Bergmann said on The Calgary Eyeopener.

• Amazon - The Canadian Data

The criteria included:

• Metropolitan areas with at least amillion people where job growth was strong, which cut the choices down to six:Montreal, Calgary, Toronto, Vancouver, Edmonton, Ottawa-Gatineau.
• Factoring in strong job growth of at least five per cent over five years. That eliminatesMontreal.
• Large available labour pool, where "more than one in eight workers is in an industry related to tech, science or professional services." That eliminates Edmonton and Ottawa.
• Quality of life. Calgary's relative affordability beats both Toronto and Vancouver.
• Traffic and accessible public transit
• Room to grow.

"One of the big requirements for Amazon was that really they wanted a high quality of life, [and also] they wanted it easy for workers to get around in,and out of town, too," said Von Bergmann.

"Also, is there space for a headquarters?" he asked."But also, and equally importantly, for all the new employees that this headquarters might attract so up to 50,000 in total is what Amazon is thinking about."

Space to grow

"For all these cities, space often means not necessarily having space, but making space for these," he added. "And really, the question and the willingness to create space for these employees is something where I was looking at data of developments of making residential space and also how rents developed over time.

"Where Calgary stuck out in the country is it seemed in the boom yearsto actually make space for new employees," he said. "Currently Calgary is in a situation where office space would be available. It would be easier to accommodate the headquarters there.

"But also the willingness of Calgary to make space for a new, big employer like this seemed much higher than that of Toronto or Vancouver, where housing prices have skyrocketed," he said.

Von Bergmannis a big fan of Vancouver, but said that it wasn't only its unaffordability and lack of room to grow that might make it unappealing for Amazon.

Two headquarters, one fault line?

"I'm not sure they'd want to have two headquarters on the same earthquake fault line, in such close proximity," he said.

Von Bergmann's pro-Calgary sentiments were echoed by Calgary Economic Development's marketing and communications vice-president, Lisa Corcoran. Sheappeared on The Calgary Eyeopenerto promote LoveYYCCommunity, a new community web page where Calgarians can contribute to the campaign to woo Amazon to the city.

Crowdsourcing a killer elevator pitch

Corcoran said the LoveYYCCommunity website is issuing a challenge to any Calgary booster interested in helping hone the city's sales pitch to Amazon.

"You get into an elevator. Jeff Bezos from Amazon is standing there. You have 60 seconds to pitch Calgary. What would you do?' she asked. "I think the pitch itself is really solid, but it's more the [question of]how are we delivering it?"

"Calgary is a headquarterstown," she said. "We've got great talent. We've got an amazing lifestyle."

Locating north of the border

As to why Amazon might prefer a Canadian headquarters over an American one, Corcoran provided several reasons.

"One is we're a very welcoming andfriendly nation," she said. "Two, we've got trade agreements into Europe andAsia that are separate from the North America Free Trade agreement.

"Canada itself offers a lot of advantages (over the United States)," she said. "Calgaryoffers a lot of advantages, especially when you look at what Amazon is looking for."

Now, she has somedata to back it up.

With files from The Calgary Eyeopener

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