It was born beneath the mountains of northern Labrador, more than a billion years ago.  The rock they call Blue Eyes. Labradorite.  A rock with a unique, captivating appeal.

The Inuit say the blue flecks buried in Labradorite were placed there by spirits. Over the years, the spirit of the rock itself has been exposed by many, in very different ways.  Through jewelry, carvings, and the sheer love of its geology.

In the show we call "True Blue", you'll meet some of the people who've been touched by the spirit of Labradorite...and see the place it comes from. A land as mysterious and captivating as the rock itself.