Room service, minibars, toiletries on the chop as hotels cut back

North American hotels are expecting to increase revenue per room by 6.6 per cent in 2014 amid increased travel and an improving economy, but are concerned about declining profitability of some services, according to Atlanta-based consultant PKF Hospitality Research.

Thats why some hotel stays in future will come without services that most customers have come to take for granted, such as room service, minibars, free parking or even desk clerks, according to PKFpresident Mark Woodworth.

"We think that a lot of hotel managers eliminated or reduced some types of services or amenities because customers simply dont want them," he said in an interview with CBC's The Lang & O'Leary Exchange.

Revenues for room service dropped 9.5 per cent in the five years from 2007 to 2012 and 28 per cent for minibars, PKFsaid in its year-end report.

Hilton with no room service

Thats one reason New York Citys largesthotel, the 2,000-room New York Hilton, stopped offering room service in 2013. Other hotels are looking at more streamlined menus.

"Fundamentally whether I deliver something to one room or, in the case of the New York Hilton, 2000 rooms, theres a certain cost to just make that service available," Woodworth said.

"Typically, I need to have a room service kitchen thats dedicated to that function, I need to have service staff andI need to have product on the shelves, in the coolers."

Minibars are falling out of favour as business travellers cut discretionary spending and some Marriotthotels are phasing out the in-room minibar.

For discount operators, even more travel perks are under scrutiny.For example, parking and in-room soaps and shampoos may no longer be free.

With guests carrying their own laptops with built-in entertainment, somehotels mayget rid of some entertainment options such as pay-per-view movies.

Internet and phones

Woodworth said hotels are having a hard time justifying what customers are asked to pay for internet service and entertainment.

"What weve observed in the hotel business, there seems to be a relationship between what you pay for your room and what you pay for access to the internet. Its the opposite of what you think. The lower price the hotel youre staying in, the more likely its going to be a free service," he said.

Even the bedside phone may be removed as so many guests have cellphones.

"What we know is the vast majority of people that travel have their own phone with them, so thats what they use to communicate, so dont use the instrument next to the bed," Woodworth said.

These amenities used to be profit centres for the hotel industry, but now many travellers no longer use them, Woodworthsaid.

Chains are also experimenting with replacing the front desk clerk with an electronic kiosk or cellphone check-in procedure.

The lodging industry has been in recovery since 2010, with 2013 starting out strong but slowing in the second half, PKFsaid. The luxury hotels recoveredfirst and discount chains are still catching up.

"2013 was a very good year, 2014 will be even better it could be one of the best years that weve seen really going back to the dotcom days in the late 1990s. Revenues are up, profits are growing and demand continues to expand," Woodward said.

PKFexpects hotels to raise rates in 2014, so any decisions to remove perks will have to be balanced against the likelihood that guests will become dissatisfied.