Snoop Dogg's attempt to trademark Leafs by Snoop pot products may face dog fight

Snoop Dogg could soon be in a dog fight with the NHL over the American rapper's recent attempt to trademark a line of marijuana-related products under Leafs by Snoop, a brand name that sounds too close for comfort to the name of Toronto's hockey team.

As first reported by Rick Westhead at TSN,Snoop Dogg, whosereal name is Calvin Broadus, filed an application with theUnited States Patent and Trademark Office onNov. 17to sell and market a series of marijuana-related products adorned with a seven-pointed gold leaf and Leafs by Snoopemblazoned over them.

One of the most common types of marijuana leaves often has seven points. The Toronto MapleLeafs hockey club logo, meanwhile, is a maple leaf with31 points a nod to the year Maple Leaf Gardens opened,in 1931.

According to the application, Snoop Dogg plans to sell a line of lighters under that brand name. Another trademark application to sell "clothing, namely, hats, shirts, sweatshirts and hoodies," with those words on them, has been abandoned.

The rapper has begun to sell marijuana-related products on his Leafs by Snoop website, describing the venture as "my way of sharing the experience I have with the finest quality cannabis one could imagine."

"Let's medicate, elevate, and put it in the air," the company's mission statement reads.

No comment from MLSE,NHL

According to Westhead's article,Maple Leaf Sports & Entertainment, the company that owns the Toronto NHL team,filed an opposition to Snoop's logo on June 8, asking the Virginia-based Patent and Trademark officefor more time to detail its opposition.

MLSE had no comment when contacted CBC.

The NHL's legal teamwouldmanage any issues related topatents and trademarks associated withits franchises. But the league'smedia team did not immediately reply to an emailrequest for comment.

Snoop Dogg's lawyer, LarryApolzon, also didn't respond to a request for comment.

Snoop Dogghas a long-standing association with marijuana, and recently startedto puthis money where his mouth is. Earlier this year, he signed an exclusive deal with Canadian medical marijuana producer Tweed Inc. to allow the firmto use his "content and brands" in their products.

He's also a noted hockey fan,regularly attendingAnaheim Ducks games in California.

Such trademark squabbles are fairly routine, and are usually settled long before getting to court.

According to the Patent and Trademark Office's searchable database, there are 523 trademark applications that contain the exact phrase "leafs,"manyof which are merely incorrect spellings of the plural, leaves,in the application.