'Tis the season for pedestrian crashes warns ICBC

Less daylight, bad weather and electronic device distraction are a fatal combination for B.C. pedestriansat this time of year.

ICBC says that's why its latestsafety campaign is aimed at reminding drivers, cyclists and pedestrians to be more prepared and aware.

Typically, the insurance corporation says, almost 50 per cent of all pedestrian fatalities and crashes happen in the four months between October and January.

On average, there are 59 pedestrians killed and 2,300 injured incrashes every year in B.C.

Not surprisingly, about 70 per cent of pedestrian crashes take place at intersections.

ICBC says pedestrians can safeguard themselves by making eye contact with drivers and bywearing bright and reflective clothing.

They are also advised to not wearheadphones and resist the temptation to text or use their cell phones.

Drivers are reminded to yieldthe right of way to pedestrians and toslow down and be extra cautious at intersections.