How to avoid spreading misinformation about Ukraine

As Russia's invasion of Ukraine plays outin real-time on social media,it can be difficult to determine whether what we're seeing is an accurate reflection of what is happening on the ground.

Jaigris Hodson, associate professor at Royal Roads University andCanada Research Chair in digital communication for the public interest,saysthe public is dealing with an "information tsunami" as events unfold in Ukraine.

Muddying the waters, she says,are social media algorithms that focus on engagement and Russian disinformation efforts.

"It's very easy to inadvertently share something that helps to facilitate the agenda of a country that's trying to spread propaganda," she said.

Investigators working to debunk misinformation on Russian attack

3 years ago

Duration 5:00

Open-source investigators are working to debunk misinformation, disinformation and Russian propaganda circulating online about the conflict in Ukraine.

So what can theaverage person do to wade through information about the conflict in Ukraine, without getting caught in misinformation or spreading it?

Apply a critical eye

Heidi Tworek,associate professor of public policy at the University of British Columbia,says it's important to view information with a critical eye.

Footage claimingto show what's happeninginUkraine could be out of date, or have been shot in another country. There are also instances where the audio and video don't actually match.

Conductinga reverse image searchcanhelp verify whether a photo is out of date or unconnected to a given event, and checking a video's metadata before sharing is also valuable.

Consider the source

Tworek saysthe most basic way to check information isto see whether the person posting is working for a legitimate news source although a growing distrust with mainstream news outlets can complicate matters further.

Hodsonadds that it'suseful to look for information from people with specific expertise in a relevantfield.

It's also good to check when asocial media account was created.

"If their account was created over the last couple of months and it has relatively few followers, that might be an indication that it is not reliable and perhaps has been created to spread disinformation," Tworeksaid.

Think before sharing

Tworek says there is value in"prebunking," or getting ahead ofmisinformation by understanding misinformation tactics.

Hodsonalso notes that it's important forpeople to be critical aboutinformation that confirms their beliefs.

Social media platforms are optimized for usersto "click without thinking," she says, andpeopleare less likely to follow up and verify information thatstrikes a chord.

"If you're feeling a lot of anger or fear or disgust or surprise, then that's a sign that you need to stop and be extra careful about whether you forward something or share it because those emotions are usually what short circuits our critical thinking and causes us to to share a lot of the propaganda that's going around," she said.

Tworeksaysit's also always a good idea to takea breath and think before sharing.

"Asking ourselves a few questions before we share something does really make a difference in this information environment," she said.

"So if we want to share something, let's spend an extra 15, 30 seconds to make sure we're being responsible citizens online."