There was such a thing as a free lunch as Feeding the 5,000 food waste campaign kicks off

There was such a thing as a free lunch at Olympic Plaza in Calgary onThursday.

Food that would otherwise have been thrown out was used toserve hundreds in the first Feeding the 5,000 event, aimed at raising awareness around waste.

The Recycling Council of Alberta says about one-third of food produced around the world ends up being tossed out rather than eaten.

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"That's exactly what we're trying to combat here," said executive director ChristinaSeidel, adding supermarkets often throw away perfectly good food because consumers don't want to buy fruits and veggies that aren't perfect looking.

"We don't want that to happen so this is a way of raising awareness on how good food that could end up being wasted, actually makes for a great meal," she said.

"This is an opportunity for people to understand their own actions makes a big difference in terms of reducing food waste. So things like, when you go to the grocery store, to not be so fussy about what your fruit looks like, that it's OK to buy a slightly misshapen apple. It's important for us to recognize food tastes good not because of what it looks like but because of what it is."

Feeding the 5,000 began in the United Kingdom and has since spread to several countries around the world.

All the food served at the Calgary event would have otherwise ended up in the landfill.

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"We've accessed companies that had excess food and made these meals, so people get an experience of how good that food actually is," saidSeidel.

"There are restaurants, grocery stores and wholesalers and suppliers. And you'll see there isn't a lot of emphasis on the names of the companies, most of them didn't want to be individually recognized, they see it this as an important event."

France passed a law in 2016requiringsupermarkets to donate unsold foodto charitiesor make it available for animal feed.

Seidelsaid consumers also don't have to look at best before dates asa hard deadline for when food should be thrown out.

"Your best indication of the quality of the food is looking at it and experiencing it," she said. "If it looks good and smells good, it's probably good."

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