Thalmic Labs hires former Under Armour exec

Kitchener-based Thalmic Labs has hired AbhiBhatt, a former executive with Under Armour, as its vice president of product experience.

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At Under Armour, Bhatt was in charge of the company's connected products, including the HealthBox fitness tracking system and the SpeedForm Gemini 2 running shoes.

In his new role at Thalmic Labs, Bhattsays he will lead the overall product story, definition, and execution of future products.

'Understand the consumer'

"Put simply, my job is to understand the consumer, their context, and what's possible from a technology perspective," saidBhattin a statement to CBC K-W. "From there, I'll then translate this understanding into products that consumers will love."

In a statement, Thalmic Labs calls Bhatt's hiring another step in building a world-class team at Thalmic.

In late 2016,ThalmicLabs announced a $120 millionexpansion to San Francisco, the opening of a 50,000 square foot manufacturing facility inKitchener-Waterloo,and the hiring of a senior director of marketing of VR atSamsungElectronics.

The company says the new hires and expansion is an important piece of a bigger picture forThalmicLabs, as they continue their growth into what is expected to be another groundbreaking year.