Farmers market voucher plan proposed to help low-income Winnipeggers

A group that represents farmers markets and small-scale farmers in Manitoba wants to create a coupon system to help low-income families afford local vegetables, meats and other whole food.

The proposalismodelled after a program in British Columbia, the BC Farmers' Market Nutrition Coupon Program, which supports more than 4,000 households with a minimum of $21 a week in vouchersto use at local farmers markets.

"I think it's a kind of win-win-win program," said Justin Girard, a board member of Direct FarmManitoba and co-owner of Hearts and Roots, asmall-scale organic farm near Elie, Man.

Girard, whowill presentthe idea to the Winnipeg Food Council on Wednesday, says he islooking for members from government, non-profits and charities tojoin a steering committing to help create the program.

"We don't want to try to implement this from the top down. We want to build this with the people this will affect, who could participatethe people who we intend to serve," he said.

Girard's proposal would see community groups distribute coupons to clients including pregnant women, seniors andlow-income families for 16 weeks from June through to September.Farmers would be refundedmoney from Direct FarmManitoba for the value of the coupons.

"[In B.C.] they've just seen a lot of participation, a lot of success," said Girard.

"They've seen an increase in food literacy, food security, more vibrant farmer's markets and they just found, in general, people were eating healthier or shopping local more."

Food 'should be a human right'

Kyle Wiebe, a researcher who studied and mapped food insecurity in Winnipeg in 2016, says any program that helps people access better foodis a good thing.

"Access to healthful food should be a human right," said Wiebe,who is now an associate the International Institute for Sustainable Development.

In 2016 Wiebe found 20 per cent of people in Winnipeg's inner city live in a food desert an area that is a kilometre or more from a grocery store. Conversely, Wiebe's research suggests only four per cent of people who live in the non-inner city live in a food desert.

"Our research has identified that not everyone in Winnipeg has equal access to healthful foods, so programs that are trying to address this issue and targeting this population that might not have convenient or good access to healthful foodcould play a positive role," Wiebe said.

He found 46.5 per cent of households in Winnipeg's inner city live in a food mirage compared with only 2.5 per cent of people living outside the inner city.

Wiebe says farmers markets, combined with a voucher system, could help address both food mirages and food deserts.

"[Farmers markets] can pop up in areas where they're required," he said.

It's still unclear how much a food voucher program would cost, or whether government will support the idea.

B.C.'s coupon program receives $1.3 million in funding from the B.C. department of health and another $335,000 from private fundraising, including $35,000 from the grocery chain, Whole Foods, Girard said.

He hopes to have the food coupon program up and running in Winnipeg by summer 2020.

Making fresh vegetables accessible to low income shoppers

6 years ago

Duration 2:38

A group that represents farmers markets and small-scale farmers in Manitoba wants to create a coupon system to help low-income families afford local vegetables, meats and other whole food.