New Brandon initiative aims to curb food waste, improve food security for those in need

Food waste is a major problem globally, but a Manitoba group hopes a new initiative will keep badly needed food out of landfills.

The Brandon Food Council has opened up a food rescue grocery store. It takes good food no longer needed by community groups in the city, located about 200 kilometres west of Winnipeg, and sells itat deep discounts.

"We just had so much extra food and we wanted to make sure it was available for people," said Olivia Boyce, chair of the council. "We had to create kind of a new concept to get this food out to the public."

The food council is currently taking leftover food from Everyone Eats Brandon, a pay-what-you-can meal service, and Meals on Wheels and selling it to the public at discounted prices.

Everything from produce to bread, rice and other dry goods can be on offer at any given time.

"We tackle food security as a whole," said Boyce. "It's more than helping people that are food insecure. It's offering food at a low cost."

Mike von Massow, a food economist the University of Guelph, says more initiatives like these can help curb food wasteif done properly.

"I think there is probably not a better time than do this than now when we all feel the pinch from rising food prices," von Massow told CBC News. "This provides us with a really good alternative.

"The key is getting people engaged and saying the product here is good and it's worth eating."

WATCH | Food rescue opens in Brandon, Man.

Food rescue opens in Brandon, Man., with aim of cutting down on food waste

3 years ago

Duration 1:45

Good food not used by community meal groups is sold at a discount to consumers at the store as a way to cut down on how much is thrown away.

A United Nations report published earlier this year found 931 million tonnes of food is wasted each year around the world. That's about 17 per cent of the food produced globally.

"The truth is the exact number doesn't matter that much," von Massow said. "The point is we should probably be wasting less than we're wasting.

"We're creating greenhouse gases and other emissions from this stuff ending up in landfill. In municipalities where we're diverting it, we're still wasting all of the resources that went into it."

Von Massow says reducing waste could also mean reducing the price of food at stores.

He says one of the most common misconceptions is the 'best before' date labelled on almost everything you buy.

"It is a processor-determined date at which that product will still continue to be at its peak," he said. "It has nothing to do with food safety."

He says projects like Brandon's food rescue can be tough to get off the ground sometimes, as overhead costs can be prohibitive in some places.

However, both he and Boycefeel it's a good step to reducing waste.

"It's helping our food insecure, but we're also keeping food out of the landfill,"Boycesaid. "We're working on sustainability and equity and making sure people are making a living wage."

The food rescue, located at 31A 9th St. in Brandon,is open Monday, Wednesday and Friday between 5 and 7 p.m.