Humble premier appears in NDP's first TV ad ahead of Manitoba election

The Manitoba NDPhasrolledoutitsfirst television ad ahead of the provincial election.

The ad features Premier Greg Selinger standing alone in front of a white backdrop talking for 60 uninterrupted seconds.

Selingerhighlights the party'saccomplishments, and notes though ithas made mistakes, his governmenthasalways had Manitobans'"best interest in mind."

"It's been a tough year. Now, we haven't always gotten it right, but I always make decisions with your best interest in mind," Selingersays at the beginning of the ad.

"Together, we've weathered two major floods and a global recession and still have one of Canada's lowest unemployment rates."

Selinger goes on to champion the party's track record on health care and daycare services; how it has helped reduce wait times and plans to add 12,000 childcare spaces across the province.

• Manitoba government aims high with new child-care spaces plan

Selinger told CBC News the ad is simply meant as a positive andopen gesture to Manitobansahead of the spring election.

"This is just to speak toManitobans. We've listened to them, we've been out and about, asyou know, talking toManitobansnonstop," Selinger said."I've been out relating toManitobansand they told us these things are priorities."

Political scientist Paul Thomas said the ad isan obvious attempt to rebrand the tarnished leader's image.

While Selingerfalls short of providing afull apology for some of the party's shortcomings in the ad, Thomas said the premier'sshow ofhumility was a wise move.

"To ignore some of the furore and upheaval that went onover his leadership would have been a bit disingenuous. This is in some ways a sound approach," Thomas said.

Pallister reacts

Manitoba ProgressiveConservative Leader Brian Pallister said he believes the ad's theme is "asking for forgiveness."

"I think Manitobans will decide on the degree of sincerity involved in Greg Selinger's contrition on his mistakes over the past few years," he said.

Pallister called the reference Selinger makes to putting money in the pockets of Manitobans "humorous."

"That was a promise he made in the last election campaign, and over the last few years he's spent most of his time with his hands in the pockets of Manitobans, to the tune of about $5,000," he said.

"In the average household, [he took] money out."

The New Democrats said the ad will begin running on cable television soon.

Manitobans head to the polls April 19.