Banned art project depicting Winnipeg as a queer paradise revived 23 years later

Lorri Millan and Shawna Dempsey set outmore than two decades ago to depict Winnipeg as a safehaven for theLGBTQcommunity a Winnipeg that didn't exist through a mock advertising campaign.

It never saw the light of day then. But now, after more than 23 years, theirart work is finally being displayed where it was always intended.

Posters heralding Winnipeg as "One Gay City" have been plastered on three bus shelters in the downtown, as part of a new art project from theUniversity of Manitoba School of Art Gallery.

"I think it's pretty fantastic," Millan said.

"It's great to see work that, for a whole lot of reasons, has never been seen before in the setting it's meant to be seen in."

Imagining city as'mecca for queerness'

It was 1997 when the two collaborators sought to riff on Winnipeg's "One Great City" slogan by promoting the cityas a"mecca for queerness," as Millan put it.

One printwas to showa manpouting while dressed as the Golden Boy. "Where everyone is light in their loafers!" the headline proclaimed, above a revised take on the city'sslogan,"Winnipeg: One Gay City."

In another, a smiling womanwould be seen carryingfish she caught. "Where the fishing is great!" the caption declares.

The duo was inspired by then-mayorSusan Thompson, who refused to acknowledge Gay Pride Day.

People they knew had suffered violence from strangers, or verbal abuse, based on their presumed sexual orientation. Winnipeg was hardly a mecca for them.

WATCH | Lorri Millan and Shawna Dempsey on their "One Gay City" art project:

Lorri Millan and Shawna Dempsey on their "One Gay City" art project

4 years ago

Duration 5:41

Artists Shawna Dempsey and Lorri Millan created posters for bus shelters with the slogan that read "Winnipeg One Gay City!" back in 1997. It took 23 years but now a queer art project finally finds its space and place in Winnipeg.

"In many ways, Winnipeg is a dystopia for gay people," Dempsey told the Winnipeg Free Press at the time. "Violence committed against gays has resulted in murder."

The bus shelter ads, however, were never installed. Some Winnipeggers caught wind of the advertising campaign and an outcry ensued.

The advertising agencyobjected to the queer content, backed by the Canadian Advertising Standards Council, and barred the posters from running.

The duo filed a human rights complaint. Theyreached a settlement with the ad agency in 1999.

By then, Winnipeg hadelected Glen Murray, the first openly gay mayor of a large North American city.

It didn't feel right torecreate their exhibition, Millan said.

"We felt that if we put [the posters] up, it somehow would be seen as a response to having a gay mayor rather than the larger cultural issues, which were still in play," Millan said.

The idea was cast aside, until theUniversity of Manitoba School of Art Gallery approached the two artists amongCanada's most renowned performance art duos about staging an exhibition of some kind.

They settled on a show where Millan and Dempsey's art would reclaim their home on bus shelters.

"We're thrilled that this work is finally beingseen," Dempsey said.

"But more than that, we're thrilled that the world has changed. And now Winnipeg is a much, much, much more inclusive place than it was 23 years ago for LGBTQ, two-spirited, asterisk folks."

Alongsidetheirprints, the exhibition commissioned other bus shelter ads from a crop of Winnipeg queer artists:Jean Borbridge, Mahlet Cuff, Dayna Danger, Ally Gonzaloand Larry Glawson.

Dempsey said the intergenerational collaboration is gratifying.

"We're in this context of community with other artists who are out there,visibleand queer and celebrating all of our diversities in public space andit's supported now," she said.

"Lorri and I, we're really glad we're here, and we're really glad we're not alone."

The One Queer City exhibition, curated byBlair Fornwald, will run on eight Winnipeg bus shelters until Feb. 14. A map of the locations is available here.