Winnipeg businesses grateful 'buy local' support kept them afloat during holiday season

In the dead of a Winnipegwinter, some local business owners are grateful to be seeing green after the busiest shopping season of the year was thwarted by another lockdown, layoffs, and extended COVID-19 restrictions.

"The timing was just so poor,"said Shauna Lee Hlady, who owns Shauna Lee Boutique, a 1,000-square-foot boutiquein Southdale.

"The first lockdown was in March and Aprilmy two best months for spring sales. And now [another lockdown in] November and December, my two strongest for winter. It was very, very scary."

The province imposed new rules under the red, or critical, level of the Manitoba's pandemic response system in November. In addition to restricting gatherings, the rules ordered non-essential businesses to close to in-person shopping, and prohibited the sale on non-essential items in store, leaving delivery and curbside pickup the only options for many.

The restrictions were recently extended until Jan. 22.

Hlady knew her businesscouldn't survive atotal shutdown during a second lockdown.So she shiftedto marketing her apparel and giftware online, with curbside pickup and makinghome deliveries after work.

Her customers, she said, came through in spades.

"I was overwhelmed by their kindness andsupport, [like] buying gift cards for themselves because they said they knew I needed the money now. It was amazing. People took ownership and said, 'This is our local store, we don't want it to close,'" said Hlady.

Hlady said she has never worked so hard, and put in longer hours to makeless than half of what she made during the same time last year. But she's happy she'sstill in business,thanks to her loyal customers.

Two other local business owners echo thatsentiment.

Steve Hunt-Lesage ownsFat IguanaKitchen, a home-based meal starter business in south Winnipegthat has a commercial kitchen in La Salle.

He relied on farmers' markets for a big chunk of his business, along with markets in Cityplace,at Assiniboia Downsand at the RBC Convention Centre in the lead-up to Christmas. Withnone of those options availablebecause of the pandemic,Hunt-Lesage thought he was in for a horrible season, already losing tens of thousands of dollars.

"What was a game changer was moving to home deliveries. This turned out to be awesome," he said.

"Twice the work for half the money, six days a week doing drop-offs but customers loved it. We are pretty happy. We got by and we were busy. Sales have increased considerably," said Hunt-Lesage.

Expanding into retail markets is also breathing new life into his business. Now that he has nutritional labels on his packaging, his product is on shelves in the Pembina Valley, St. Malo, Winnipeg and even in Rankin Inlet, Nunavut.

Over at Toad Hall Toys in Winnipeg's Exchange District, Kari England is still tallying the numbers for 2020.

Financially, England says there's no way it could be as good as the year before.

But England foundnew niches, like offering Christmas stockingstargeted to kids of specific ages for $50 a piece.

The excitementand loyaltyfrom customers were contagious.

"We couldn't process all the [online] orders, which is why we had to turn off our phones for three weeks and shut down the website the Sunday before Christmas. We did 6,000 orders in six weeks," said England.

"Feedback was great," she said, banking on those feelings spilling over into the new year.

"We hope once the doors reopen people will return and be happy they discovered these new gems in their lives," said England.

Paradigm shift in shopping

In the fall, Winnipeg business owner Obby Khanlaunched GoodLocal.ca, a one-stop online shop for products from dozens of Manitoba vendors, as an effort toencouragecustomers to buy local.

But even Khancouldn't have predicted its success in a few short months.

The number of vendors who signed on jumped to over 400, with another 50 or 60 now waiting in the queue to sign on.

Ninety-five percent of customers who used the site bought from more than three vendors, Khan says.

All of the local items are stored in a warehouse, orders are filled, and home deliveries are made for a flat $5 fee.

There were some hiccups along the way, as orders increased from 18 to 750 in two weeks, Khan acknowledges.When they hit 1,000the following week, the online system crashed and adjustments had to be made.

But positive feedback from vendors keeps pouring in.

"Some said they did more sales on GoodLocal than they did all year. It allowed some businesses to make their mortgagepayment and spend Christmas at home with their family," he said.

"Some said the glut of inventory they had is now all gone. They have to take a pause to get more product to sell."

The Shawarma Khan owner ishoping the new shopping trend will continue, ashe plans to expand GoodLocal to include products from brewers, as well as hardware andpet food, and hopes to extend delivery to rural communities.

"I think there is a fundamental paradigm shift towardlocal being mindful of where we are spending our money. If we can get this tostick, we are in for a really good upswing here.As business owners, we have to make sure we keep up with the service," said Khan.

Over at Shauna Lee's Boutique, Hlady is preparingfor a storewide clearance salewhen stores can open their doorsagain. For her, thepush to buying local has been asilver lining during an otherwise devastating pandemic.

"This has been a very positive aspect of COVID bringingpeople together, rallying around each other," she said.

"Spring, to me, is my starting anew time. I am feeling very optimistic."