More than just the beautiful game

Soccer, known as the beautiful game, transcends mere athletic competition, offering a powerful means to foster community spirit. Its universal appeal, simplicity, and inclusive nature make it an ideal vehicle for bringing people together, breaking down barriers, and nurturing a sense of belonging and shared purpose.

My story is a testament to the idea that anyone, driven by passion and purpose, can create meaningful change. Through my intrinsic passion for the beautiful game, I continue to innovate, exploring new ways to use soccer to address community challenges, from health and wellness to education and social inclusion.

As a child growing up in Lagos, Nigeria, you could find me with friends on the local field every day after school, with a ball at my feet and a desire in my heart. I wasn't just playing a game; I was learning about teamwork, perseverance and the joy of shared goals.- Jeffery Imhanzenobe

As I grew older, so did my passion for soccer I played for school teams and participated in local leagues, spending many hours perfecting my skills.

What I treasured most were the friendships I formed and the sense of belonging that soccer provided. No matter where I played or who I played with, the game created an instant connection, bridging gaps and fostering camaraderie.

Connecting community through sport

I moved to St. John's in the fall of 2015 and found myself yearning for the beautiful game while I was studying to earn a master's degree in computer engineering at Memorial University.

I played recreational games with small local teams and later organized non-competitive matches among various regional and national groups. During the events, I co-founded the Nigerian soccer team that would compete in these friendlies.

In the culturally diverse community of St. John's, I had always seen an opportunity to bring more people together.

Join the movement

Knowing that the universality of soccer allows the sport to serve as a common ground where diverse individuals can connect, communicate and collaborate, my initiative began with a simple yet profound vision: start a tournament dedicated to building the community through uniting its diverse people around soccer.

In 2022, I led a team to create the International Soccer Tournament N.L., an organization dedicated to uniting Newfoundland and Labrador's diverse population around a shared interest in soccer and fostering stronger ties between them. The ISTNL organized the city's first-ever inter-country soccer competition, which is now held yearly.

Community engagements

Our local soccer clubs and leagues play a crucial role in fostering community.

These platforms encourage physical activity and healthy lifestyles by giving people of all ages the chance to participate in the sport. They also frequently organize social events, fundraisers, and get-togethers that create a sense of belonging and pride, reinforcing community identity and cohesion.

These programs foster communication, co-operation and mutual support. I currently supervise after-school soccer programs for children ages three to five as a micro-league director of the Mount Pearl Soccer Association, in a city in Newfoundland and Labrador.

I am also an executive member of the judicial committee of the Newfoundland and Labrador Soccer Association, which oversees certain disciplinary issues like appeals, disparaging remarks about race or sexual orientation, extreme violent incidents, harassment, violent acts and abuse of authorities and players. In addition, I serve as a district referee for the NLSA, where I continue to promote fair play, good sportsmanship and interpersonal relationships.

My journey from a soccer-loving kid in Nigeria to a 2024 CBC Black Changemaker in Canada is a powerful reminder that the things we love can shape our destiny and the world around us.

I am indeed blessed to give back through the sport I love and to have a very supportive family.

Home games bringing Black newcomers to N.L. together on the soccer field

20 days ago

Duration 5:12

When Jeffery Imhanzenobe arrived in St. Johns, he saw one thing bringing the citys Black and newcomer communities together: soccer. But instead of each group playing separately, Imhanzenobe wanted to get everyone on the field. Now, a tournament he co-founded is helping hundreds of folks find a new home team. Meet Jeffery Imhanzenobe, a CBC Black Changemaker.

Get to know Jeffery

Who or what inspires you and why?

Simple acts of love and kindness that people show one another every day. These little deeds demonstrate the power of compassion and remind us of the impact people can have on their community and anywhere in the world.

What do you enjoy most about living on the East Coast?

The strong sense of community and social cohesion. This place is full of friendly people who go the extra mile to help you get to where you want to be.

What do you consider your greatest achievement?

Building and maintaining a healthy relationship with my family is a keystone. Balancing the responsibilities of being a supportive spouse, loving parent and reliable presence for extended family members with my personal growth and community involvement is an accomplishment.

What is your motto?

Show kindness to all beings. Whoever they are, each has their suffering.

What is your favouriteactivity on the East Coast?

Participation in soccer activities and other volunteering services in the community.

What is your greatest extravagance?

I invest so much in home improvements to create a comfortable and luxurious living space for my family.

Who are your favourite writers?

I love George Orwell. He gives seemingly unimportant things significance and intrigue.

• Listen:The Orwell Tapes, Part 1

What is your most marked characteristic?

Pragmatism. I take a realistic view of a situation and prioritize practical solutions that address underlying issues.

Can you share a recent event or experience that gives you hope for positive change?

I lead a team that organizes an annual soccer tournament aimed at promoting multiculturalism, diversity and inclusion. The Mount Pearl Soccer Association supported us all the way to make the competition a huge success. Such support in community soccer demonstrates the sport's potential to inspire positive change, promote social cohesion and create opportunities for personal growth and community development.

What advice would you give your future self?

Remember the importance of humility and gratitude. Appreciate achievements and acknowledge the contributions of others in your journey.

Where can people connect with you?

LinkedIn: Jeff Imhanzenobe