'The hottest commodity in town': The quest for Jamie Oliver knives

A group of eager shoppers crowded around a stand at a local grocery store Wednesday, awaiting the "hottest commodity in town."

Debbie Robbins was amongst the group of Jamie Oliver stamp-collecting shoppers, as theSobeys store on Kelsey Drive put out a new shipment of knives.

"I have a knife!" Robbins said."I have the very, very much coveted Jamie Oliver knife."

• Jamie Oliver knives available again at Sobeys after depleted stock

The knife promotion atSobeysisso popular that some stores have been running out.

In an email response Friday afternoon, a spokesperson said more knives are on order and they "will continue do our best to meet the customer demand."

The promotion offerscustomers a stamp for each $10 spent at the store. Once they collectenough, they canearn free knives.

"I saved my stamps and I was fortunate enough yesterday to hit Kelsey DriveSobeysright at the timethatthe shipment was being unpacked and I got my knife," Robbins said.

Robbins picked up the chef's knife, and is hoping to get a carving knife next.

During her trip to the store, Robbins said she did see one frustrated customer, who has been saving and waiting to get a free knife.

"There seems to be more stamps than knives," she said.

For anyone questioning what the hype is about, Robbins said it's a good quality product.