Ski resort in N.L. denies family pass rate to single mom and son - Action News
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Ski resort in N.L. denies family pass rate to single mom and son

The ski resort sold Dawn Leja the passes, but then reneged on the purchase, saying only families of three or more qualify for the discount.

Woman told they did not meet family criteria, despite having already bought passes

Dawn Leja and her son enjoy at 2018 ski day at the top of Marble Mountain. (Submitted by Dawn Leja)

A single mother says a popular western Newfoundland ski resort's policy on family passes discriminatesagainst some variations of families, such asher and her seven-year-old son.

Dawn Leja wants to see Marble Mountain's policy changed,either in itsscope orits wording, after receiving an email from the resort that her family of two didn't qualify for the pass.

That's despite the fact that she had alreadybought it on Marble'swebsite a week or so earlier.

"Ijust found it really disheartening to get that response from them, especially after the fact that Ihad already purchased it. They had already accepted the money for the passes," said Leja, who lives in Corner Brook.

Marble's family pass eligibility is based on a family of three or more members, defined as including at least one parent and children or studentsliving at the same residence.

The pass also comes at a significant discount.For Leja to purchaseindividual season's passes for her and her son, under the early bird pricing, she would have to spend $150 more than if she could buy them under the family pass rate.

Group vs. family

Leja wasaware of the family passpolicy, saying she had brought the issue up to resort staff last ski season.But she assumed something had changed when Marble took her money this year.

"I would really like them to honour the purchase," she said.

They really should be reclassifying it as a group rate.- Dawn Leja

"If there was an error on their end, on the website... that's not my fault."

Marble Mountain, which is owned and operated by the Newfoundland and Labrador government, did not respond to CBC requests for an interview.

Now, Leja says she wants to see the resort makechanges, not only for her but for others who don't fit Marble's policy, such as other two-personfamilies, or parents and children who might live in separate households but together constitute a family, regardless of address.

"I really think thatthey need to look at what their policies are," she told CBC Radio's Newfoundland Morning.

The number of ski visits to Marble Mountain has been declining for years. (Geoff Bartlett/CBC)

And if Marble doesn't want to revisit its definition of family, Leja said, then they should remove the word altogether.

"They cannot call it a family pass. They really should be reclassifying it as a group rate," she said.

Encourage more skiers

Whatever the larger outcome, Leja says the price difference probably means she won't buy aseason's pass for herself, but will instead occasionally buy day passes to join her son skiing.

The resort has struggled with declining skiernumbers for years. Its latest data available tallied 59,402 ski visits for the 2017-18 ski season, a six per cent decrease from the previous year and a steep drop from the95,270 visits logged a decade earlier, in 2007-08.

With that in mind, Leja asked why the resortwould put up barriers to potential business.

"The point of a season's pass is to encourage more people to use the hill," she said.

"When you have people on the hill,they're more likely to go inside, spend money on concessions, and that's really where Marble Mountain is making all of their money."

Leja is still hoping a solution can be worked out between her family and the resort, but if not, she said she'll keep the spat separate from her son, andhisfavourite winter sport.

"My son loves to ski,and Idon't want this to have an impact on his love of skiing," she said.

Read morefrom CBC Newfoundland and Labrador

With files from CBC Newfoundland Morning