Voters are worried about jobs here's one industry that's hiring

Adam Keating is gripped by what's going on around us.

We're sitting in a Grade 4 classroom at Vanier Elementary in St. John's. There's me, Keating, co-founder of the software startup CoLab, and Kendra MacDonand, CEO of Canada's Ocean Supercluster.

We're meeting here because the students in this class are learning about tech and innovation, the same topic we're talking about.

Keating OK, all three of us are curious about what these kids are up to. They are completely uninterested in our three TV cameras and thecomplex set of lights suddenly erected in their classroom to film CBC's series, Undecided.

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What could possibly be so captivating?

As we chat, the students build websites, design 3D-printed ornaments, construct robotic Lego cars and put together a machine that tests soil moisture in their classroom garden.

A lot has changed since I was in Grade 4.

Keating, who started university less than a decade ago, said much has changed even since then.

"I had no idea this was even an option," he said of his chosen career.

"These kids will be ahead of other fourth-graders in other places."

Keating and MacDonald say tech is growing fast in Newfoundland and Labrador. According to industry group NATI, there are 3,990 people in this province working in tech and the sector generates $1.6 billion in revenue annually.

On Tuesday, Keating's company announced plans to double in size by the end of the year.

Despite this province's high unemployment rate (11.5 per cent in March), Keating will almost certainly have to recruit outside of Newfoundland and Labrador.

"There's a talent shortage in the technology sector here," he said.

Employers who need to fill jobs and people who need jobssurely there is a way to marry the two. According to MacDonald, it starts with understanding at the political level.

"We have seen in other jurisdictions that where you have a tech-savvy leader, that really drives the conversation," she said.

Why here?

In the age of cloud computing, St. John's is as good a city as any to set up shop. No need to worry about traditional barriers like iced-in ferries, stormy weather or expensive shipping costs.

"Don't underestimate the quality of place," MacDonald said. "There is a tremendous quality of life here, people want to be here."

Keating has actually worked in Silicon Valley, but chose to move home. His logic: a startup isone-in-a-million in California.

Here, there's a tight-knit community.

"People just truly want to help you succeed. So starting something's actually pretty easy here in Newfoundland. Getting to the next stage is where the help needs to come in."

Help comes in the form of buy-in, MacDonald believes.

If government chooses to work with small startups. If schools teach coding and Memorial University expands its offerings in the field. If local businesses hire Newfoundland and Labrador companies to build their websites.

"Buy-in starts with understanding,"shesaid. "A real understanding of what the opportunity is both for government and the more traditional industries."

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