The Simpsons taking fire over seal-clubbing, 'stupid Newfie' scene

It hasbeen five years sinceThe Simpsonsco-creator Sam Simon came to Newfoundland and Labrador and offered sealers a collective $1 million to give up their livelihoods and renounce the hunt.

Simon died in 2015, but reaction to the latest episode showsfeelings of ill will still linger towards the cartoonin Canada's most easterly province.

On Sunday,The Simpsonsaired an episode set in Canada that featureddigs at people, including Prime Minister Justin Trudeau.

But it's a scene about Newfoundland and Labrador that has some people saying the showwent offside.

"I'm sure you treat all peoples equally," says Lisa Simpson neara group ofCanadians holding curling brooms.

"Except the Qubcois," one replied. "And the Newfies.Stupid Newfies."

That led to Ralph Wiggumexclaiming,"I'm a Newfie!" and clubbingthe head off a stuffed, seal pup.

Sealskin retailer not pleased

Darren Halloran, whose Always in Vogue store in St. John's sells clothing made from sealskin, is one of those who was annoyed at the reference.

"It's false information that is being portrayed," he said. "We would like people to have the proper information, you don't have to like the seal industry but know the information."

According to Halloran, when a seal is killed, the entire animal body is used."I don't know many other animals in the world where you can say you utilize the full [animal]."

Halloran is evenusing the controversial segment as a marketing gimmick at his store with a sale during May.

"We are not going to let a show like The Simpsons scare us away from doing what we do."

Media critics were also not impressed.

Globe and Mail television writer John Doyle panned the episode as tired and filled with Canadian cliches.

In response to the Ralph Wiggumscene, Doyle wrote that "no context makes the jab funny or allows it to transcend low-level bigotry and spite."

Easy shot, says editor

"It's the lowest possible hanging fruit," said Drew Brown, editor of online provincial news outletThe Independent.

"They probably went and Googled,'Newfoundland joke,' right? Seal hunt is probably it's probably the only thing people familiar with the island from international media would know."

Brown said he considers the joke fine, though he hasn't watchedThe Simpsonsin about 15 years.

"They had to make a tradeoff probably, between a joke that actually said something intelligent and cutting, and a joke that people would recognize as a joke, so I guess that's probably what they went with," he said.

The episode was written by Tim Long, a staff writer withThe Simpsonswho grew up in Ontario.

'Newfie' a no-no for manyNewfoundlanders

While some people took outright offence to the joke, others, like Brown, passed it off as a trite jab.

"Newfie" is considered by manyto be a derogatory label in Newfoundland and Labrador, and the seal hunt has long been staunchly defended in the province against outsiders who oppose the practice.

The protests often take aim at the killing ofseal pups, even though it has been illegal in Newfoundland and Labrador for decades.

Simon's visit in 2013drew ire. He appeared alongside actor Canadian entertainer Pamela Anderson,holding a cheque for $1 million. Anderson was quoted as saying, "A million dollars is a lot of money in Newfoundland."

That led to comedian Mark Critchoffering her $1 million to give up acting.

Monica Lewinsky jokes

Mike Hammond, a St. John'scomedian, said he's offended by the joke more as a comedian rather than a Newfoundlander.

"Itwasn't a great joke to begin with it was just kind of preachy and pandering," he said.

"If you have been on air for 30 years, you should be able to do something more relevant than a stigma from the Nineties . That's kind of like me breaking out in MonicaLewinsky jokes."

Sunday evening's episode also made jabsat upstate New York, prompting a spokesperson for Gov. Andrew Cuomo to call it"dumb cheap shots."

Brown saysin the fuller context of the jokethe show is ribbing on the idea that Canadians are nice to everybody, which isn't necessarily the case.

"If we're trying to be generous, I think it's a pretty good shot across the port for everybody," he said.

Meanwhile, he has advice for anyone wanting to take a dig at the province, or the people living in it.

"If you want a good Newfiejoke done properly, you need to hire a Newfoundlander to tell it."

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