Nunavut FASD posters provoke strong reaction

The Nunavut governments dramatic new campaign to prevent fetal alcohol spectrum disorder is provoking a strong reaction from residents.

Looking at this picture, you really feel bad for the unborn babies, says Gary Arnaquq. Its very worrisome.

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Suzie Muckpah says the unborn child should come first when it comes to healthy pregnancy.

Anything we consume goes to their blood so I support this, she says. We always have to choose wisely: alcohol or the child. We need to think of our child and choose which one we want.

Fetal alcohol spectrum disorder or FASD can cause a range of physical, mental and behavioural problems in children whose mothers drink during pregnancy.

Nunavut is believed to have a high rate of children born with FASD, but the difficulty of diagnosing the disease means statistics are unavailable.

The posters weredesigned by Yulia Mychkina for Atiigo Media Inc. in Iqaluit.