What should we call the Halifax Regional Municipality? - Action News
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What should we call the Halifax Regional Municipality?

Halifax Regional Municipality spent $217,000 on a rebranding strategy - part of which asked what its citizens want to call Nova Scotia's capital. But we thought we'd just ask you.

$217K report says most of us prefer just 'Halifax'

A Metro Transit ferry crosses the harbour through sea smoke. The ferry connects downtown Halifax with downtown Dartmouth. (Andrew Vaughan/Canadian Press)

Halifax Regional Municipality spent $217,000 on a rebranding strategy part of which asked what its citizens want to call Nova Scotia's capital. But we thought we'd just ask you.

Thenew report suggests that most people are ready to just use "Halifax" to describe where they live, rather than adding regional municipality to the title.

The conclusion is part of a rebranding exercise started by consultants last fall. Answer our survey below to tell us what you think the supercity should be called.

Celeste Godin has lived in both Dartmouth and on the Halifax peninsula.She says officially adopting Halifaxwill be a hard sell to the other communities.

I dont think that people who live in Dartmouth perceive that they live in Halifax. I think thats going to be difficult, she said. I think wed be a stronger community if we all used the same word to describe where we live. But I think thats improbable.

Godin says Greater Halifax might be more palatable.

I think if we could find a name thats not just Halifax that shows that were part of many communities[that] make Halifax, she said.

Godinaddsthe public should get a vote on a name change.

The consultants also asked 20,000 people about what they thought of where they lived and worked.

Some of the positiveresponses included: it's friendly, authentic and resilient. However, the report also says Nova Scotia's capital doesn't like change and has a "pervasive negative attitude."

Councillors will be asked to endorse the rebranding strategy at Tuesdays weekly meeting.

Revolve Branding Inc. of Bedford was awarded the consulting job in November.