LCBO signs lost in translation

It looks like the LCBO'smarketing department could use a good proofreader, or as they say in French,un bon relecteur.

Keen-eyed customers noticed glossy posters in some LCBOoutlets this week bearing a message that somehow got lost in translation.

The posters, advertising weekly promotions forvarious wines and liquors, inviteanglophone customers to "Bring it home this week," while exhorting francophone shoppers to "French bring it home cette semaine."

Images of the not-quite-bilingual signs quickly made it to Twitter.

"The error in the translation of thisDeal of the Weeksignage was the result of an internal error and has since been revised," the LCBOexplained in a news release.

That didn't stop people from poking fun at the gaffe, however.