Your reaction: 1st H&M opens on P.E.I. at Charlottetown Mall

The @hmcanada Grand Opening lineup at @ChtownMall has just about reached the 200 mark! #FinallyHere pic.twitter.com/HvMMBf6nnX

—@adam_ramsay

Happy H&M opening day #Charlottetown! @hm

—@nolman29

Officials say the store is over 20,000 square feet, and staff expect to let approx 450 customers in to start @hmcanada #Charlottetown #PEI pic.twitter.com/hta2m2Fx8l

—@JDoriaBrownCBC

Here's the @hm line-up, it continues down towards Sport Check as far as the eye can see #PEI pic.twitter.com/O7gB0vM2WJ

—@JDoriaBrownCBC

This man arrived just after 7 as well, is hoping for some bargains. People at the front of the line are getting @hmcanada gift cards! #PEI pic.twitter.com/FIKQAmGIxt

—@JDoriaBrownCBC

The new @hmcanada is occupying approximately half of the space formerly occupied by Target #PEI pic.twitter.com/aKg1Ia4ptw

—@JDoriaBrownCBC

Staff at the new @hmcanada in #Charlottetown getting the crowd pumped up, running down the line chanting "H&M!" #PEI pic.twitter.com/OOx3SegdCz

—@JDoriaBrownCBC

This (already) happy customer says she's "stoked" & can't wait to get inside. 10 minutes until this massive crowd descends on the store #PEI pic.twitter.com/vF2cFM6GZT

—@JDoriaBrownCBC

Loudspeaker outside the @hmcanada store in #Charlottetown tells customers the store will open in minutes, mall dance party underway #PEI pic.twitter.com/e0ewaPIXXx

—@JDoriaBrownCBC

Officially open @hmcanada #Charlottetown #PEI pic.twitter.com/hwtx6f0xoQ

—@JDoriaBrownCBC

The first eager customers, here since 7am, finally get into this new @hmcanada store #Charlottetown #PEI pic.twitter.com/8RbzG5cA6P

—@JDoriaBrownCBC

H&M is finally opening in Charlottetown within an hour of me leaving for Vancouver. What does it mean.

—@joshcoles

@hm $20 off my first purchase at H&M in the Charlottetown mall pic.twitter.com/FfNqzuBfcw

—@EmmyXoX21