Luxury liquor store sells $150K worth of booze in 1st month

The P.E.I. Liquor Control Commissionhas released some of the sales figures for its new upscale liquor shop at Founders' Hall in Charlottetown.

Notables sold $150,000 worth of wine, beer and spirits products from July 24 to Aug. 23, according to a government release.

In an email statement, a governmentspokesperson said people appear to be spending more money on beverages at Notablesthan at other provincially-operated liquor stores.

An average customer basket rang in at $63.23 at the new store, comparedto $40.32spent in the rest of the retail network over the same period, the spokesperson said.

Wines accounted for more than 55 per centof the sales. Spirits comprised about one-thirdof items sold, and beer and pre-made beverages completed the mix.

Scaling up

The store, which opened this summer, is theprovincial Crown corporation's first foray into a luxury retail experience.

According to the website, it offersmore than 400 premium, local and exclusive products not available anywhere else on the Island andcontains a designated space for educational wine-tasting seminars.

"Our whiskey selection is proving to be a hit as customers are excited about the rare and unique whiskies that they are unable to get from other retail stores," thespokesperson wrote in an email.

New gins are also a "hot category" this season, the spokesperson said.

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