At the end of the Rainbow: Final film airs Sunday at Regina's Rainbow Cinemas - Action News
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Saskatchewan

At the end of the Rainbow: Final film airs Sunday at Regina's Rainbow Cinemas

The Rainbow Cinemas movie theatre in Regina will close permanently on Sunday after 24 years of offering up flicks for film fans.

Manager says cinema didn't recover after losses from COVID-19 shutdown

Several people line up at a concession stand covered in the rainbow-coloured glow from circular lights above.
Rainbow Cinemas in Regina, known for its discounted movie ticket prices and delectable popcorn, will air its final film Sunday. (Ethan Williams/CBC)

The vividbands of colourthat draw movie-lovers into Regina's Rainbow Cinemas and along to their seats will light up for the last time on Sunday.

The owner of the theatre, which has offeredflicks for film fans in the city since 1988, announced last month that it would be shutting down, with the last movie airing Sunday.

"It's absolutely wild. Rainbow kind of felt like something that was just always going to be hanging around in this city," said Thomas Hendricksen, a manager at Rainbow, earlier this week.

The retro theatre has been a discount alternative to others in the city, running lesser-known local films and even dropping ticket prices to as low as a toonie on Tuesdays.

However, its lease in the Golden Mile Shopping Centre had expired, according to Rainbow's owners, Magic Lantern Theatres.

Hendricksen, who has worked eitherpart-time or full-time for more than 15 years at the theatre, said itnever rebounded after COVID-19 shutdowns.

Thomas Hendricksen, a manager at Rainbow Cinemas and a longtime employee, prepares a bag of popcorn on one of the theatre's last days. (Ethan Williams/CBC)

He's not the only employee who's saddened by the theatre's impending closure.

"It's been very up-and-down for everybody. Everyone is kind of sad," he told CBC. "Some of the kids here have been coming for years. It's been here since before they were born."

Sales picked up dramatically as the closure neared, Hendricksen said. While that could be due to the recent price drop inthe already discounted price for tickets back to their 1998 level, when tickets were less than $3 he expects it's because people wanted to experience the nostalgic theatreone last time.

The front desk of Rainbow Cinemas, in the Golden Mile Shopping Centre, on one of its last days in operation. It will close permanently on Sunday, Sept. 25. (Ethan Williams/CBC)

Sheila Allan, who came in to see a movie earlier in the week,said she's going to miss the popcorn most calling it the best popcorn ever along with the discounted prices.

"We were looking for something to do today and thought, hey, let's get popcorn and go to the Rainbow for a movie," she said.

On the cinema's last day, the take-home bags of popcornwhich can be purchased even without attending a film will be offered for a buy two,get one free deal.

The Rainbow's sister theatre in Saskatoon closed in March 2020, when the pandemic first began and as it faced an impending closure date in May.

With files from CBC's Ethan Williams