Lucky Bastard Distillers denied trademark over 'obscene' name

The federal government is haltinga Saskatoondistiller's attempt totrademarkits name.

We think that anybody who drinks our vodka is a lucky bastard, and rightfully so.- Cary Bowman, co-owner of Lucky Bastard Distillers

Lucky Bastard Distillers has been trying to trademark the company's name with the Canadian Intellectual Property Office since its inception in 2011, according to co-ownerCaryBowman.

Bowman said the micro-distillery has been denied over the wordbastard.

"To us, it's a battle that we want to have. Wewant to win, because we need to protect our company and our brand," he said.

Under theCIPO guide to trademarks,the kinds of marks that are unacceptable include:

• Names and surnames.
• Clearly descriptive marks.
• Deceptively misdescriptive marks.
• Words that represent a geographical location commonly known to be the place of origin of such goods or services.
• Words in other languages.
• Words or designs that could be confused with a registered trademark or pending trademark.
• Words or designs that look very similar to a prohibited mark.

When contacted by CBC News and asked about the decision to deny the trademark, CIPO spokeswoman Sabrina Foran said "an initial report was issued on Oct. 8, 2015, wherein the examiner raised an objection pursuant to paragraph 9(1)(j) of the[Trade-marks] Act. The examiner relied on the definition of the word bastard as found in theTheCollins English Dictionary."

That section of the act, according to Foran,"prohibits the registration of a trademark that is scandalous,obscene or immoral.Trade-mark examiners analyse the application and research the meanings of words comprising the mark."

Bowman said a letter he received from CIPO in Octoberraised the issue behind the definition of"bastard." Byusing the Collins English Dictionary, CIPOreasoned that the wordmeant either "an obnoxious or despicable person" or "a personof unmarried parents"or "an illegitimate baby, child, or adult."

Bowman disputeshow his company is using the word bastard. "That's not the connotation that someone would say Lucky Bastard is."

Bowman said the usage of the word doesn't need to have negative connotations."We think that anybody who drinks our vodka is a lucky bastard, and rightfully so."

There are currently trademarked names that include the word"bastard." When Bowmanraised the issue, hewas toldit all comes down to where the application is examined.

He said thedistillery has already spent about $5,000 on legal fees andis working on its third appeal of the rejection. For now, they'll have to stick with their registered name LB Distillers.