International tourism group teams up with National Geographic

A new project with the National Geographic Society is causing some excitement among promoters of tourism in northwestern Ontarioand Minnesota.

The Heart of the Continent Partnership will pay National Geographic close to $200,000 to host an interactive website featuring the region.

Partnership steering committee chairpersonFrank Jewell saidthe website will make use of the magazine's international presenceto reach new markets.

"I think that is a really big thing, because their magazines go out to millions of people," he said.

"I think it has the opportunity to be a real great driver for tourism, particularly, reaching out to new markets."

Thunder Bay and Duluth are among the bigger contributors to the project, he added.

He said he hopes to sign a contract with National Geographic this month.

The Heart of the Continent Partnershiphas been around since 2007. There are close to 80 organizations involved including Thunder Bay, Atikokan, Duluth, Ontario Parks andtourist outfitters.

The interactive National Geographic websitewill showcase places to visit, stay, and eat. As the website is developed, there will be maps and mobile apps that people can download.

Thepartnership is now fundraising for the project, as it's going to cost about $260,000. Close to $200,000 of that goes to National Geographic.