Cree filmmaker from Manitoba crowdfunds her way to Comic-Con

She had to crowdfundher way there, but an Indigenousfilmmaker from Manitoba made her voice heard as a speakerat this year's popular Comic-Con festival in San Diego.

"I was like, I would love to go to Comic-Con and talk about the special challenges faced by Indigenous creators when they want to make films and comic books and novels that aren't about poverty porn," said Sonya Ballantyne, who's from Misipawistik First Nationnear Grand Rapids, Man.

Ballantynewants to break the stereotypes around images of Indigenous people and show a range of characters, from heroes to villains.

"It was because I didn't have those characters in the past that it was important to me to make sure that another generation had those characters."

So when she was invited to speak on issues of diversity and media as the only Cree panellist atComic-Con a renowned fan convention that gets about 130,000 visitors every year she didn't want a lack of funds to be thereason she had to bow out.

Didn't want a 'handout'

"I was really hesitant to go with the crowdfunding model because of things I'd heard in the past about Native people needing handouts and I didn't want to be that person with the handout," she said. "SoIbasically went with thebare minimum of what I needed."

She reached out to a number of celebrities on Twitter, including comedian Leslie Jones and Star Wars' Mark Hamill, hoping to get a few extra views.To her surprise, they responded with their support.

"It went crazy immediately. It reached its funding goal in fourdays." She raised more than her goal of $3,400 and generated interest even after she closed the fund.

She says postsfrom supporters told her how important it was for Indigenous voices to have a platform that can help defy stereotypes.

"I really am a big advocate for the normalization of my people so that we're not just stories about residential schools, even though those are important as well, but not just those stories," she said.

Industry islistening

Expressing her perspective at an event like Comic-Con is significant because the convention has a majorinfluence on the industry, according to Henry Jenkins, a media professor at the University of Southern California.

"Comic-Con is where Hollywood goes to meet its audience," said Jenkins, who haswritten multiple books on fan culture and hosts a podcast on the topic.

"The industry is there to listen. [The convention]forms a mental image when they go back to work and when they make decisions about what to do in the upcoming year."

So it matters,if the convention includes women and people of colour, he says,.

He points to Wonder Woman, Black Panther,Annihilation andthe "re-structuring of theStar Wars franchise" all successful films whichhave been big participants at previous Comic-Cons as evidence that the industry realizes the value of listening to audience demands when it comes to diversity and female-driven projects.

"These kinds of panels become a space where fans articulate together what kinds of expectations they have. The reality is that fans are pushing Hollywood to go quicker."

Ballantyne says while the positive support is what gother there, the negative messages and yes, she did receive several during her funding campaign were even more motivating.

People were saying things like, 'Why would we want to hear an Indian talk at Comic-Con?' soitwas really hurtful to me," she said. "Then I realizedthat was the reason why, because people are still asking."