New Martha Stewart title to hit newsstands - Action News
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Entertainment

New Martha Stewart title to hit newsstands

Domestic doyenne and comeback queen Martha Stewart is set to launch yet another women's lifestyle magazine.

Domestic doyenne and comeback queen Martha Stewart is set to launch yet another women's lifestyle magazine.

Martha Stewart Living Omnimedia confirmed Thursday plans for a two-issue test-launch of a magazine called Blueprint: Design Your Life.

Aimed at women between the ages of 25 and 45, the title seeks to offer advice on dressing, decorating, entertaining and organizing.

"The research we conducted showed a large demographic of younger women at a critical time in their livessetting up homes, establishing careers, getting married, having children and outfitting and upgrading their lives," Lauren Stanich, president of publishing for Martha Stewart Living Omnimedia, said in a statement.

Stewart herself added that her goal has "always been to create magazines and products that teach and inspire women to live artfully, practically and well."

According to company officials, Stewart will contribute ideas to the new magazine, which will hit newsstands in May, with a second issue following in August.

Blueprint will be MSLO's third magazine title that doesn't carry Stewart's name and the first new magazinesince she was released from prison in March. After being convicted of lying to the government about a stock sale,Stewart served a five-month jail term and spent another five months wearing an electronic monitoring bracelet.

Other MSLO publications include Body+ Soul (a healthyliving magazine the company acquired in 2004), Everyday Food and, the flagship title, Martha Stewart Living.

The new magazine is part of a multi-pronged, multimedia comeback blitz for Stewart. Since leaving prison, she has launched a successful, live daytime TV show called Martha, alittle-watched prime-time spinoff of The Apprentice, a Martha Stewart Living radio channel on Sirius Satellite Radio, a new book onbaking, an advice book for budding entrepreneurs and a set of instructive lifestyle DVDs.