Square-Enix's game lineup heavy on nostalgia, but future lies in casual mobile market

Banking on nostalgia is nothing new for the entertainment industry especially for video games.

So when CBC News was invited to a media preview of Square-Enix's upcoming and featured games for the holiday and early-2018 season, the slate of titles they showed off initially didn't surprise.

Many of the games were sequels or spinoffs of the gargantuan Final Fantasy series, a franchise that has sold tens of millions of copies worldwide since the first game hit the Nintendo Entertainment System in 1987.

• Final Fantasy Dissidia NT is a brawler featuring characters from the series' previous instalments.
• Lost Sphear, a follow-up to 2016's I Am Setsuna, is a turn-based game designed to evoke the company's best-loved games from the 1990s.
• Secret of Mana is ahigh-definition remake of just such a game it originally launched on the Super Nintendo Entertainment System in 1993 (and, coincidentally, is playable on the new Super NES Classic if you can find one).

Such nostalgia-fuelled projects haven't been the company's biggest earners in the last few years, however.

In its Marchfinancial report, the only big-budget console game that received top billing for the 2016 fiscal year was Final Fantasy XV, sellingmore than 6 million copies in less than six months.

The other major wins were made by other studios owned by Square-Enix, not made in-house:

• Rise of the Tomb Raider (by California-based Crystal Dynamics and Eidos Montreal).
• Deus Ex: Mankind Divided (Eidos Montreal).
• Nier Automata (Osaka-based Platinum Games).

Revenue from the seven-year-old Final Fantasy XIV, a massive online multiplayer game in the vein of World of Warcraft, had "decreased significantly" in the last year, according to the financial report. Stormblood, a major updatefor Final Fantasy XIV that launched this past summer, may make 2017 a banner one for the game.

Overall, however, the wide stable of modest and runaway successes meant digital entertainment division earned 199 billion yen ($2.2 billion Cdn), up 25 per cent over past year.

Growing mobile revenue

The most important slice of that piemight be its growing stable of games for smartphones and other mobile devices. Revenuefrom that division reached 83.3 billion yen in 2017, up from 22.6 billion yen in 2013.

Indeed, at the media preview in Toronto, more than half of the games shown were onsmartphones and tablets.

Like its console lineup, theylargely consisted of Final Fantasy spin-offs, filled with cameos of old characters, or new characters that look a heck of a lot like the old ones.

However, they're also far simpler to play than theirconsole siblings, ostensibly to build new fans out of casual gamers who don't have fond memories of playing Final Fantasy III on the Super Nintendo.

A representative for Square-Enix told CBC News that most of its mobile players were new to Final Fantasy or its other popular franchises.

Those new players will find games like Mobius Final Fantasy and Final Fantasy: Brave Exvius relatively accessible, boiling down the sometimes-complex Japanese role-playing-games into something you can enjoy for minutes at a time on the morning commute.

The most intriguing mobile title, however, might beFinal Fantasy XV: Pocket Edition. The smartphone and tablet game strips down the PlayStation 4 version to its barest essentials, simplifying the controls to swipes and taps. It also translates the sumptuous, pseudo-realistic art style tosomething more akin to a Saturday morning cartoon.

Perhaps most importantly, its first chapter is free, with subsequent chapters available for purchase.

Most mobile games follow the popular free-to-play format: You can download and play for free, but you can buy additional items or party members with real money, to make challenging sections a little bit easier.

So whileSquare-Enixwill likely love it if their mobile-first players eventually "graduate" to buying a full-priced game on the PC, PlayStation or other console, they will probably be just as fine if they remain on theirsmartphonesas long as they pay up for some in-game gems every once in awhile.