Health Canada will hold public consultations on plain tobacco packages

Canada's Liberal governmentsays it will hold three months of public consultations before it follows through onplans to have companies use generic packaging for cigarettes and other tobacco products.

To mark Tuesday's World No Tobacco Day, Health Minister JanePhilpottannounced a three-monthonline consultation on tobaccopackagingsizes and shapes to guide the development of the new regulations.

The plain packaging measures willinclude astandardized box size, and prohibitcolours, logos and graphics on all tobacco packaging.

There's no question Canada will proceed with generic packing, Philpott said.

"Plain packaging is a critical tool in helping young people to make smart choices, to stop smoking, or better yet never to start," Philpott said at an Ottawa high school. "We need your help because we need to know for sure what will work the best."

• WHO calls on countries to get ready for plain cigarette packaging

The World Health Organization has released an 86-page report on "plain packaging," hoping to decrease the allure of smoking.

WHO director general Dr. Margaret Chan said plain packaging "kills the glamour, which is appropriate for a product that kills people."

Similarly, Philpottsaid she doesn't believethe tobacco industry should be able to buildbrand loyalty for products that kill.

In 2012, Australia became the first WHO member state to introduce plain packaging, and other countries have followed. New Zealand on Tuesday announced it will push ahead with similar plans.

The Canadian Coalition for Action on Tobacco, which includes theHeart and Stroke Foundation and Canadian Cancer Society, called for plain and standardizedpackaging that would prohibit all promotional features on all tobaccopackaging.

Only the brand name would be allowed.

Graphichealth warnings would remain on packages. Equally important, the health groups said,the sizeand shape of cigarette packs would be standardized, prohibitingspecialty packages of slim and superslim cigarettes that target youngwomen and leave the health warnings almost illegible.

When plain packaging laws inAustralia and the U.K. were challenged in court, tobacco companies lost, which Philpott said gives her government more confidence.

The need to protect public health "trumps realities of the industry," Philpott said.

Slim packages "are very attractive to young women and girls and associate smoking with weight loss, thinness, sophistication and glamour, and it's simply wrong for an addictive, deadly product to be marketed in that way,"saidRob Cunningham, a senior policy analyst with the Canadian Cancer Society.

Imperial Tobacco Canada said tobacco regulationsin Canada are already among the strictest in the world andmore tobacco regulations will donothing to further reduce smoking rates.

Eric Gagnon, head of corporate and external affairs at Imperial College Canada, said the company continues to seek a dialoguewith the minister.

"If the government goes with plain packaging and takes away our ability to put our trademarks on our product, this [court filing] is one of the options that we'll have to consider," Gagnon said.

Cunningham said that the tobacco industry knows plain packaging will harm sales and that's why it is so strongly opposed.

"The tobacco industry's strategy over decades has been one of deny, deny, deny and oppose, oppose, oppose, and they have opposed every major piece of tobacco control legislation that we've done," he added.

Canada's national tobacco control strategy, which was renewed in 2012, willexpirein March 2017.