Risky drinking on the rise by Canadian women

The latest numbers from Statistics Canada's Canadian Community Health Survey suggest nearly 30per cent more women engage in risky drinking than a decade ago.

Risky drinking is measuredasfive or more drinks at a sitting, once or more a month.

Women still haven't caught up to men in alcohol consumption buttheir increased consumption is raising questions.

• Listen to The Current's interviews on binge drinking women

Gerald Thomas,a senior researcher with the Canadian Centre on Substance Abuse, spokeonThe CurrentwithAnna Maria Tremonti, about calculating the increases.

David Jernigan, whostudies alcohol marketing at the Johns Hopkins Bloomberg School of Public Health in Baltimore, talked about brands targeted at women.