Conservatives say they're about to set another new membership record

Some Conservatives are predicting itwill turn out to be the largest number of Canadians everto join a political party at any one timein Canadian history.

Multiple Conservative Party of Canada sources say that, since the current contestto choose a new party leader began,more than 400,000people have eitherjoined the party, have renewed their memberships, or are existing members, giving them the right to vote in the leadership race.

"There is unprecedented interest in joining the Conservative Party of Canada," party president Rob Batherson told CBC News.

"I think that people are really motivated right now in this post-pandemic timeframe. They're interested in getting engaged in politics and in changing things in Canada," saidveteran Conservative strategist Melanie Paradis.

WATCH|Today is the deadline to sign up new members to vote in the Conservative leadership race:

Today is the deadline to sign up new members to vote in the Conservative leadership race

2 years ago

Duration 9:09

Three Conservative Party insiders join Power & Politics to discuss the membership deadline for the leadership race, and what the federal party could learn from last night's Progressive Conservative win in Ontario.

Batherson wouldn't confirm the 400,000figureor disclose the current number of party memberships. The deadline for signing up new members to vote in the leadership race is today. Memberships can be purchased online until 11:59 pm ET, while all other new memberships have to be received atConservative Party Headquarters by 5:00 pm ET.

Batherson said he doesn't expect the final tally to be confirmed until many days from now.

"There's a process to challenge names on the list," he said. "So it's why we don't disclose numbers until well after the deadline, because we want to make sure we get accurate information out into the public domain."

When Justin Trudeau won the Liberalleadership in 2013, the party had 127,000 registered voters.

'There's quite a backlog'

In 2020, the CPC set a record for new and existing memberships in a leadership race 269,469 in total. Party insiders say this year'srace is expected to significantly surpass that number.

Bathersonsaid he expects the final tally willgrow a lot in the last few days before Friday'scutoff because the campaignteams themselves often submit large numbers of new memberships.

"Sometimes campaigns hold back and so we have to be prepared for a significant influx before June 3," he said.

Batherson saidthe party has had to extend its processing hours into nights and weekends to accommodate all the new memberships.

Paradis said the party is falling behind on membership processing."As a result, there's quite a backlog," she said."I understand that it's now a one month long delay, which is significant."

Batherson insistedthe party will do everything it mustto ensure that a newleader is announced on September 10.

With the clock ticking down to the deadline, all six candidates have been scrambling to sign up supporters throughsocial media and in person.

Addressing a huge crowd in Saskatoon Tuesday night, candidate Pierre Poilievre encouraged his supportersto get their neighbours, friends and family members to sign up.

Candidate Leslyn Lewis was in St John's on Wednesday night. She told CBC News she continues to see new faces in her travels across the country.

"Different issues are emerging where people are gravitating toward those individuals who have the courage to talk about those issues," she said, citing her opposition to vaccine mandates, among other things.

"Those issues are important to people and we're seeing that people from different parties are gravitating to candidates that will discuss them."

Patrick Brown took his message to Montreal on Wednesday night to a dinner organized by the Muslim community.It was justone of about 20 membership sales events Brown conducts on a daily basis.

"So help me change the political debate in our country," Brown told the dozens of supporters gathered to hear him speak.

On Friday Brown's campaign sent out a note to supporters claiming his campaign is on the "cusp of victory" after having sold 150,000 memberships.

Jean Charest spent much of his week on social media and personally working the phones.

"We have sold memberships in every single riding across Canada," Charestcampaign spokesperson Lawrence Toth told CBC News in an email.

"Vote efficiency is key. We have focused on signing up new and lapsed members in every riding, across all regions.

"We are extremely happy with our sales, we have re-engaged and signed up thousandsof new members and thousandsof people who have not been involved since the Harper government years.

"Particularly, we are excited to see engagement from Quebec and Atlantic Canada."

Scott Aitchison's campaign managerJamie Ellerton said his team has beenworking the phones and executing digital operations for their final membership push.

Campaigns will try to 'psych each other out' Paradis

Roman Baberhas used social media almost on a daily basis to reach out to supporters.

None of the campaignswould tell CBC Newshow many new supporters they'vesigned up. But that doesn't mean they aren't looking over their shoulders.

"The teams are always inflating what they've sold to try to psych each other out," Paradis said. "That's just part of the psychology of this race ...you want tomotivate your volunteers to keep going and pushing towards the ... final hour and de-motivate the other team."

The next phase of the race starts today. The six candidates and their teams now shift to persuasion mode, hoping to convince those hundreds of thousands of members to vote for them.

"Frankly, we haven't really seen what's been going on because they've been solely focused on just selling memberships on the ground to people," Paradis said.

"Now we'll start to see probably more [of] what people would think of as a traditional campaign."