Bernier's broad donor base still tops the Conservative leadership field

Maxime Bernier's donor base remains the broadest and deepest among the contestants for the Conservative Party leadership, according to an analysis of fundraising data from the fourth quarter of 2016 before Kevin O'Leary threw his hat into the ring.

But while the data provides noclue of O'Leary's impact, it does suggest that none of the other candidateshave the diversified regional backing needed to wina vote that will give equal weight to each part of the country.

In the last three months of 2016, Bernierwas the candidate with the most or second-most donors in every region of Canada. The rules of the leadership vote make eachriding in the countryworth an equal number of points, so that kind of broad regional backing is a significant advantage if donor dollars align with the support of party members eligible to vote.

Kellie Leitch, who received money from the second-highestnumber of donors in the fourth quarter of 2016, ranked well behind Bernier and had little support in Quebec, which will represent 23 per cent of all points available in thevote.

In addition, Leitch's proposal to screenimmigrants for "Canadian values," which has been denounced by some of her rivals as well as party grandees like Peter MacKay, might limit her appeal among supporters of the other candidates.

This could prove to be a problem for her because apreferential ballot will be used to select the next Conservative leader. This makes it almost as important to be a voter's second choice as it is to be his or her first.

Accordingly, candidates like Andrew Scheer, Erin O'Toole and Lisa Raitt appear to be vying to be the consensus second choice. The fundraising data, however, suggests theymighthave some difficultygetting ahead of Bernier.

• O'Leary's conservatism challenged in Conservative debate
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Nevertheless, without any data for O'Leary, the standingsat the end of 2016 might not say much about where things will stand on May 27, when the votes will finally be cast. But the regional profile of each candidate's donors does provide hints ofwhere they have strength and where they'restruggling.

(A full breakdown of each candidate's share of donors in each region of the country can be found at the end of this article.)

Bernier's Alberta-Quebec axis

Even in his weakest regions of the country,Bernierplaced no worse than second.

Leitch, with relatively uniform donor shares outside of Quebec, fell behind Bernier in Ontario after leadinghim therein the second and third quarter fundraising.

Bernier's strongest results came in Quebec and Alberta, where he accounted for nearly half of donors.

Fellow Quebec MP Steven Blaney beat Bernierwith more individual donors in their homeprovince, but that'sunlikely to give Blaney more of Quebec's points.

Just over a majority of Blaney'sdonors hailed from his own riding of BellechasseLes EtcheminsLvis, whileBernier beat Blaney by comfortable margins in the rest of the province. Thatdistribution of donorsshould net Bernier many more points if voters follow the same trend.

'Consensus' candidates lagging

Still, the points Blaney could garner from hisconcentration of support in Quebec could put him ahead of other candidates on the first ballot, including Scheer, O'Toole and Raitt.

Scheer'sdonor support is also concentrated in one region of the country, but that region carries far less weight than Quebec. Scheer accounted for 54 per cent of donors in his home province of Saskatchewan, which will only award four per cent of the points in the leadership vote.

In Ontario and Quebec, which will award 59 per cent of the points, Scheer had just six and twoper cent of donors, respectively.

O'Toole and Raitt did best in the parts of the country where they have links.

O'Tooleaccounted for14 per cent of donors in Nova Scotia, just barely ahead of Raitt's 13 per cent (her best region). The two also posted better numbers in central Ontario and Toronto, where they have seats. But those two regions accounted for 51 per cent of O'Toole's donors and both he and Raitt put up poor numbers in Quebec (1 per cent apiece) and in Western Canada.

Regional pockets for other candidates

The fundraising data suggeststhe support of several candidates withrespectable donor numbers is regionally concentrated in even smallerpockets of the country.

Michael Chong, who is running as the standard-bearer of the progressive wing of the party, had some of his best results in Canada's three largest cities: heplacedsecond in Montreal, third in Toronto and fourth in Vancouver.

But hedid poorly in Western Canada, Atlantic Canada and in most parts of Ontario with the exceptionof Toronto and his home territory in the western region.

A majority of Pierre Lemieux's donors resided in eastern Ontario, where Lemieux used to hold a seat. He finished second in that regionbehind Bernier.

And Brad Trost, though he had relatively consistent support in most parts of English Canada, did best in the Prairie provinces, with 15 per cent of donors in Manitoba and 14 per cent in his home province of Saskatchewan.

Other candidates with low donor totalsfound most of their support in very specific regions of the country.

Almost half ofDeepakObhrai's donorswere in his home town of Calgary (placing him third there), three-quarters of Chris Alexander'swere from Toronto and central Ontario, 83 per cent of Rick Peterson'swere in B.C. and Alberta, and 87 per cent of Andrew Saxton's donorsresided in the Greater Vancouver region (placing him second there).

None of these candidates had significant pockets of support elsewhere, suggesting they may do well in only a handful of ridings in their local regions when the votes are counted.

• O'Leary's conservatism challenged in Conservative debate
• Berniercould benefit most from ranked Conservative ballot

Apart from Blaney, who may disproportionately benefit from the point-system due to the dominance he and Bernierhave exhibited in Quebec, the data suggestsfew candidates have the potential to parlay their regional pockets of support into a strong performanceon the first ballot.

That leaves the advantage with Bernier, who likely has high first-ballotregional support and strong second-choice potential. And, judging from the attacks coming his way at Monday's leadership debate, O'Leary is probably there with him.