Laureen Harper joins Facebook, Pinterest

Laureen Harper has joined Facebook.

• ViewLaureen Harper's Facebook page here

Prime Minister Stephen Harper announced his wife's debut on the social media network in apost to his own Facebook page onWednesday evening.

"I'd like to welcome my wife Laureen Harper to Facebook today," he wrote.

According to the time stamps, the page was created earlier this week. She also joined Pinterest, a visual social media site.

Her bio entry on both sites describes her as "wife of Canadian Prime Minister Stephen Harper and mom to Ben and Rachel," and notes that she "love[s] family, animals, and backpacking."

New page touts maternal health initiative

Her timeline includes a photographtakenat arecent appearance atthe Rotary Club of Mississauga, during which shedelivered a speech on the government's maternal, newborn and child health initiativealongside "hard-working Conservative MP Brad Butt."

On Thursday, sheadded a video clip of the prime minister discussing the maternal health program during his recent visit to Senegal.

She also reposted a press release from theOttawa Humane Society on herrole as honorary co-chair of the annual FurBallfundraising event.

Last spring, the Toronto Star reported on a leaked Conservative Party strategy document that highlighted the need to "leverage" her appeal.

• Conservatives lay out re-election strategy in secret document | Toronto Star

Among the suggestions, according to the documents obtained by the Star: a"With Mrs.Harper" video series.

Although that particular pitch apparently hasn't yet receivedthe green light to go to air, Laureen Harper makes regular appearances in the weekly "24/7"video series put together by the Prime Minister's Office:

• Laureen Harper getting plenty of screen time in government videos

PM's wife was incat video festival controversy

In April, Harper found herself the target of an angry heckler when she took the stage at Just For Cats, an online cat video festival in Toronto.Just as she began to speak, 21-year old-university activist Hailey King began shouting from the crowd.

• Laureen Harper interrupted by Toronto activist at cat video festival

Raising awareness about cat welfare is a good look for your husbands upcoming campaign strategy," King said as security rushed over to escort her from the building.

"Dont you think supporting government action on missing and murdered indigenous women in this country would be a better look?

Harper noted that the goal of the event was to raise money for animals.

"Thats [missing women]a great cause, but that's another night," she said.

"Tonight were here for homeless cats.