Even in Canada's electric-vehicle utopia, you can't miss what's hampering EV sales

Persuading the skeptics

On Salt Spring, where distances are relatively limited, few EV drivers have major worries about how far their cars can go between charges. But buyers still need to keep the range of EVsin mind when it comes to catching a ferry for a road trip beyond the island.

Likewise, available range is a key factor in persuading drivers across the country to buy electric, according to surveys conducted by the Canadian Automobile Association (CAA).

Still, as EV technology improves with each new model year, ranges are expanding and making this less of a concern for potential buyers.

"People talk about range anxiety," says Jim Standen of the Salt Spring Island EV group. "I think a lot of the comments were fair four or five years ago, but the world is constantly changing and it's constantly changing in the direction of more electric transportation."

While Teslas remain the benchmark for extended range, five other models now exceed 400 km. For most drivers, most of the time, that's more than enough for daily use, allowing overnight charging at home (typically at a cost under $3 for a full charge).

The challenge for EV proponents has been getting that message out to the average car buyer.

Most sales of electric vehicles in Canada are happening in cities, where typical daily commutes are well within the range of all available models.

But those sales even with rapid growth remain minuscule. In the United States, 50,000 EVs are sold each month, but that represents 2.1per cent of all new vehicle sales. Canadian bought 35,000 EVs in the year to September 2018 and the market share is similarly small, though in jurisdictions with rebates the sales are considerably stronger.

In rural areas, it can be more challenging to convince skeptical drivers to go electric.

"People who live in Northern B.C. are driving 100,000 km in two years for business and you just incorporate charging into your lifestyle just like you did when you incorporated getting gas in your lifestyle," explains Jen Grebeldinger of the EV showcase.

She notes there's now an extensive network of roadside chargers across the province and much of the country with far more planned. While more are needed, she says, networks of chargers are helping to build the case for EVs.

"They make sense everywhere if it fits in your lifestyle. If you're driving on highways and in-and-around town, an electric car can do that very safely and very comfortably."

Cost

Price remains a challenge, though, with electric vehicles starting at $35,000.

Grebeldinger predicts price parity with gas vehicles could occur as soon as three years from now, but at the moment the sticker price of an EV can be a lot for a prospective buyer to bite off.

Helping to offset that up-front cost, the big selling point of EVs besides the environmental benefits is a savings estimated at around $2,000 a year in operating expenses for people who are charging instead of fueling up. Although for many EVs, that means five to seven years of driving before the investment of paying more for electric pays off in gas savings.

"It's not yet cost-effective at this point for me," electric vehicle owner Mike Greene admitted at a recent rural EV showcase in Rossland, B.C.

Mind you, Greene traded in his 1997 Honda Civic for a 2018 Tesla Model 3. He's entered the EV market near the top.

Greene picked up his car months ago, before this week's new federal rebate kicked in. Tesla has reduced the price of its most basic Model 3 to squeak in under the federal rebate program's price limit ($44,999), but it has done so by limiting that model ofcar's range to 150 km, well below its standard.

It's unlikely consumers will buy that model with its limited range and there are reports Tesla does not offer expanded range on that model.However, as the base model qualifies for the federal rebate, consumers can buy the $53,700 Tesla with 350 km of range and still get the rebate.

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At the EV showcase, the curious flocked to look at Greene's Tesla, one of five in Rossland, B.C., a town of 4,000 framed by snow-capped mountains. Because of its isolation, at least two hours over mountain passes to the nearest major centre, the questions are specific.

"What's the longest trip you've been on in this?" one person asks.

"Vancouver," Greene responds. "Those would have been about 700 km trips."

He says it took three 20-minute charges along the route.

So far, Greene says he's had no reason to rethink his decision to buy an EV.

"Had it six months, no regrets."

More from CBC News

Electric car expert takes questions from CBC audience:

Watch David Common's feature from The National about why new federal government incentives won't necessarily be enough to persuade Canadians to buy electric vehicles:

Ottawa pushes electric vehicles, so why aren't drivers flocking to them?

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Duration 5:01