Getty charges blog for use of widely used internet meme

Getty Images charged ablogapproximately$1159.70 Cdnfor the use of a popularinternetmeme, the Socially Awkward Penguin, and asked the blog to not reveal thatrequest. In defiance, the blogposted their emails online.

Back in April, the American stock photo agency sent a letter to the German blog Geek Sisters to pay licence fees of about785 euros. It notedthat the image of a penguin in mid-step, the animal at the centre of the Socially Awkward Penguin meme, was taken by George F. Mobley for National Geographic and thatits licensing is managed by Getty Images.

(Full disclosure: CBC News subscribes to Getty Images and uses their images.)

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According to the websiteKnow YourMeme,Socially Awkward Penguin is a six-year-old image macroan image with a consistent centre image but replaceable text. The Adeli penguin looking to the leftwith a blue background is the Socially Awkward Penguin.

"The text typically narrates uncomfortable life situations, highlighting an exceptionally clumsy or inelegant response," Know Your Meme says.

A penguin looking to the right with a red background is its variant twin, the Socially Awesome Penguin.

Geek Sisters had originally posted the images in a blog post around 2012.Getty asked them to pay roughly double thefees for hosting one of their images on a commercialblog for three years. The blog then had to continue payment or take the post down.

Awkward Penguin born in 2009

"The Awkward Penguin is not just a random image we stole from Getty's database, but one of the most well-known internet memes," wrote getDigital, a nerd-themed clothing websitewhich runs Geek Sisters, in a blog post.

"Therefore the question arises why obviously no one in the whole internet knows that the image right of this penguin are property of a picture agency that sends out bills for the usage of this image."

Socially Awkward Penguin began its life on the 4chanimage board in May 2009,Know Your Memesays. A user copied the imagefrom a post about theAdelipenguin on the National Geographic's Wild Animalswebsite.

Regardless of their complaints,getDigital believed the request was legitimate, so the companypaid the fee and took down the post.

But afterwards theyreceived another message from the stock photo agency,saying that they were obligated to stay silent about the ordeal. getDigitaldisagreedand postedGetty's emails on their website.

"We informed Getty that we would agree on everything (including the payment) except for the confidential treatment," the company wrote. "Apparently this is not acceptable for Getty as they repeated their answer saying that in this case an agreement would not be possible and they would hand it over to their lawyers."

Protecting photographers

Meanwhile, Getty Images believes that their actions protects photographerswho have their photos widely distributed online. The agencytold theDaily Dotit has "pursued certain uses of the Getty Images photo in question in instances where it has been used without a licence.

"Getty Images has an immense responsibility to the 200,000-plusartists we work with to ensure that their work is properly licensed when used by commercial entities. Bear in mind that many artists themselves are small businesses, and are entitled to be paid for their work," a spokesperson told the Daily Dot.

The agency recommends that if people are looking to share pictures that contain their imagery, they should use the company's image-embed tool.

getDigitalhasproposed an alternativesolution. On their website they created their own public domain versions of the meme, in awkward, awesome and hybrid variants.