Kendall Jones big-game hunting furor: Is it sexist?

Like it or not, the new face of big-game hunting wears makeup and shortshorts.

Those superficial details, coupled with her cheerleader perkiness and ambitions for reality TV stardom, havemade Kendall Jones easy prey for haters.

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The 19-year-old Texas Tech student posted photos of herself last month flashing a megawatt grin and posing with the bodies of animals she shot in South Africa, including the so-called Big Five game in Africa lion, leopard, elephant, rhinoceros and Cape buffalo.

Calls for blood poured in quickly. Critics accused her of glamourizing poaching, pointing out that one photo of Jones with an at-risk white rhino, of which only 20,000 remain, was particularly disturbing.

A petition circulated on the White Houses Change.org website demandsthat Jones be banned from Africa. Anonymous commenters said Jones should be hunted down like the animals she targeted. Rape threats followed. Some called her a "slut" and "bimbo." Misdirected rage assailed other blondwomen who shared the name Kendall Jones.

But where was all this hostility years ago, when trophy-hunting reserves first started operating in South Africa?

Thats what gender scholars are asking, noting that droves of mostly American men have long paid for "canned hunting" expeditions run by South African outfitters. The internet is filled with photos of male western tourists proudly displaying exotic trophy carcasses. Few, if any, have ignited this kind of furor.

Outrage at females in Abu Ghraib pics

Its a matter of biases, according to Kelly Oliver, who has studied the rise of the "hunting girls" archetype as a patriarchal fantasy and sign of feminist progress.

"We expect men to be hunters, but were surprised when girls are hunting," the philosophy professor at Vanderbilt University in Tennessee said. Whether or notone considers guided safari hunts to be deplorable, Joness case has apparently tapped into another level of anger because of who is wielding the weapon. That could be unsettling in its own way.

"Whatever we think about hunting the Big Five in Africa," Oliver said, "its clear that we still have issues with women and girls carrying guns and using them."

Oliver compared the vitriol against Jones to public reactions to photos "of smiling pretty teenage women giving thumbs-up over corpses and tortured Iraqi prisoners at Abu Ghraib prison."

In a media analysis, she found that male soldiers who posed in similar pictures didnt provoke the same degree of outrage.

Such is the way of our gender-coded society, said Annalee Lepp, chair of Womens Studies at the University of Victoria.

"You can argue lots of people engage in these activities. So why is [Jones] being selected out?" Lepp asked.

Females as 'life givers, not life takers'

Image is a probable factor, she said, with an element of perceived affluence and entitlement adding to peoples disgust.

"Shes this blond, cheerleading young woman from Texas. That codes her in a particular way thats shes privileged enough to be able to engage in this," Lepp said.

Theres no self-reflection about the animals shes bragging about shooting, or her role as a middle-class white American who can afford these big fees to go and hunt.- Marlea Clarke, University of Victoria politics professor

Male trophy hunters might get a pass because the public has certain assumptions about masculinity and the types of people who do abhorrent things. But Lepp said conventional ideals of women dictate that "unlike men, women should love animals and be caring and nurturing, not ruthless hunters of endangered species."

Its part of the gender expectation of "women as life givers, not life takers," said Marlea Clarke, who teaches political science and specializes in South African and southern African politics at the University of Victoria.

There might be more going on in Joness case, too.

Potentially as offensive, Clarke said, was Joness seemingly blas attitude about killing vulnerable wildlife populations and paying reserve outfitters for the pleasure to do so particularly in a country with staggering economic inequality, and where primarily whites own property.

"Theres no self-reflection about the animals shes bragging about shooting, or her role as a middle-class white American who can afford these big fees to go and hunt," Clarke said. "She doesnt at all question that shes going to South Africa and shes benefiting the white middle-class land owners, with few advances going towards the black population."

Even so, a double standard is a double standard, and Clarke wondered about swapping Jones out for "a more typical-looking male hunter posing with dead animals." What kind of public wrath would ensue?

Probably not much, said Lori Watson, director of gender studies at the University of San Diego.

"If the Duck Dynasty guys were doing it, or some other guy who cultivates an outdoorsman kind of persona, even if we didnt like it, it might look authentic to the public," Watson said.

There are inevitably "gendered reactions" at play in Joness case, she said, not least because the teens Facebook bio mentions she "is looking to host a TV show in January 2015."

"Seeing a girl stepping outside of gender norms in this way, and it results in fame, it looks like the purpose is about seeking fame and recognition in that way, and not about the sport," Watson said, adding that people would more readily accept a male hunters sincerity.

A marketing ploy?

Muddying matters further is what Oliver described as the "vaguely sexual" nature of the photos, which show "not just a woman, but a very attractive woman" in some cases straddling big animals.

For her part, Clarke said she has little doubt Joness poses were part of a "calculated" marketing ploy.

But Terry Scoville, who publishes the Womens Hunting Journal blog, objects to be rounded up in the same herd as what she calls a "pink camouflage" wave of female hunters.

The 55-year-old rifle hunter from central Oregon mainly goes after deer, elk and waterfowl in the Cascade Mountains, and does it for the chase and for the meat, hides and and feathers.

To her, the fenced-in safari game reserves of the type Jones participated in are often wasteful and unethical, no matter whos pulling the trigger. Scoville had the same reaction to a news story last year about Melissa Bachman, the Outdoor Channel host of Winchester Legends who sparked outrage after posting a "kill shot" on Instagram of her smiling broadly over a lion carcass.

"Its important for me to know where my protein comes from. But why bother going to Africa and buying a lion? Thats not hunting to me;its killing," Scoville said.

"Its no different in my opinion what she does as compared to what the men do, killing a lion. These animals have a price on their head, and I dont care what gender you are, that is not right at all."