Trump's strategy of bypassing the media raises 'danger signs'

"I hope we can all get along," Donald Trump told the room full of journalistson Tuesday, praising the New York Times as a "world jewel" of publishing.

With those fawning words, according to the Times, the president-elect left the boardroom of the newspaper he so recently trashed as "failing," "dishonest" and an "absolute disaster."

Trump tweeted Tuesday morning that he hadcancelled the editorial conclave hosted by the Times, whichlater said it was going ahead after all.

If Trump's hot-and-cold appraisals of the so-called Grey Lady sound confusing, try cracking his communications strategy in the first two weeks of his post-election transition to the White House.

Now that the campaign is over and Trump is the president-elect, he and his team areable to control the media's access simply by not scheduling any official events forreporters to cover.

On the weekend, Trump fumedon Twitter against the cast of the Broadway musical Hamilton.On Monday, he released a 2-minute YouTubevideo laying out goals for his first 100 days in office.

This wielding of social media channels is putting mainstream media players in a bind, says MikeMcCurry, the former White House press secretary for Bill Clinton.

"He's saying, 'I've got some power that you barons in the mainstream media are losing,' and that's direct access to an audience through social media,"McCurrysaid.

McCurry says the message, as Trumpsees it is: I can make you pay a price if you're not willing to work with me.

'Danger signs'

Spurning traditional media briefings after an election win further sets Trump apart from his predecessors.

It took George H.W. Bush just one day to convene his first news conference as president-elect in 1988. For Bill Clinton, it wasthree days after his re-election in 1996. Likewise, Clinton's successor, George W. Bush, waited three days after the Supreme Court ruled in his favour in 2000. And in 2008, Barack Obama took a mere four days.

For Trump, it's been 15 days and counting. Asked by a reporter when a news conference might happen, a Trump transition team spokesmanon Tuesdaysaid none havebeen scheduled.

Doing so would have allowed reporters to press Trump on his sometimes contradictory positionssuch aswhy he dropped his vow to jail Democratic presidential candidate Hillary Clinton an about-face that prompted extreme right-wingwebsiteBreitbartto put up the screaming headline "BROKEN PROMISE."

• Trump lukewarm about prosecuting Clinton
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Restricting traditional devices such as press briefings and access for a pool of journalists flashes "danger signs" for DavidKarpf.

The political communications professor at George Washington University worries about the bigger implications of a weakened press corps giving way to a "quasi-state-controlled apparatus" in the U.S.

"If Trump effectively shuts down the White House press corps, and only provides interviews to some amalgamation of Breitbart.com and Fox News," he says, "there's a very real risk thatwithin six monthsto a yearwe're going to have something that looks like [state-controlled] Russia Today and [former Soviet newspaper] Pravda."

Karpfwants to see journalists engaging in collective action against the press restrictions, banding together to deny him coverageuntil Trump restores media access.

'One filter'

While it wasn't a news conference, Trump convened an off-the-record meeting with major TV broadcast executives and anchorson Mondayat Trump Tower in Manhattan, where the NewYork real-estate mogul reportedly unloaded on how the networks covered his campaign.

Trump'spreferred style is to let hismessaging drip through social media. HisYouTubevideos area way to speak directly to his supporters

But that's what concerns the Society of Professional Journalists.

"All the information is coming through one filter," says Lynn Walsh, the society's president. "It's Trump's opinion, his angle, his team, without allowing anyone from the outside whether a journalist or the public to question it."

It's Trump's opinion, his angle, his team, without allowing anyone from the outside whether a journalist or the public to question it.- Lynn Walsh, president, Society of Professional Journalists

White House correspondent SteveThommasays it's"critical to be able to question Trump now" as heis still making decisions that will set the course of his government for the next four years.

"He's about to make major changes in our government," Thomma said. "There are a lot of questions about each step. If he waits for a long time, we'll barely be able to ask enough about one or two appointments or policies in any depth at all."

Instead, voters get a YouTubelink,says PeterFenn, a Democratic communications consultant in Washington.

"That's his substitute. 'Here it is. You don't ask me any questions.' He's playing us," Fenn said.

News of the $25-million US Trump University fraud settlement onFriday was quickly bumped by Trump himself, who the next day lambasted the cast of Hamilton for making a political appeal to vice-president-elect Mike Pence following a show Pence attended.

• Trump settles Trump University lawsuits for $25M US
• Hamilton cast's diversity message to Mike Pence stirs social media storm

"It's a one-day story about Trump University and a four-day story aboutHamilton. I mean, come on,"Fennsaid.

To suggest there's something unseemly about the press doing its job that, to me, is the troubling part.- LeonardSteinhorn, political communications professor, American University

Social media was the cornerstone of Trump's successful election campaign. Until that formula no longer suits his needs, expect Trump's press evasion and direct-to-the-masses communication strategy to be "the new normal in an expanded media ecosystem," warns LeonardSteinhorn, a professor of political communications at American University in Washington, D.C.

Voters in 1992 might have tuned into TheArsenioHall Show to catch Bill Clinton playing the saxophone on TV and making his case for the presidency.

"Those were the indirect ways to reach people back then,"Steinhornsays.

Trump is likely to hold out for as long as he can,Steinhornsays. While a president's desire to control his messaging as much as possible isn't necessarily concerning, Trump's disregard for the Fourth Estate as a pillar of democracy is.

"To suggest there's something unseemly about the press doing its job that, to me, is the troubling part."