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CBC Named One of the Most Influential Brands in Canada

Feb 1, 2013

CBC has been named one of the Most Influential Brands in Canada in a study by IPSOS REID. Announced today at FFWD: Advertising & Marketing Week in Canada, the second annual Most Influential Brand study ranked CBC as one of the top 10 brands in Canada for the second year in a row.

"It's an honour to be recognized as one of the most influential brands of the year by IPSOS REID for the second consecutive year," said Bridget Hoffer, Executive Director, Communications, Marketing & Brand, CBC. "Our brand is a reflection of Canadians and Canadian culture, and it's clear that we continue to connect with Canadians across the country in new, meaningful and engaging ways."

"From our content creators to our outstanding Communications team, from our partners to our audience, we have amazing brand ambassadors all across Canada, and we say thanks to you," said Kirstine Stewart, Executive Vice-President, English Services, CBC.

The Most Influential Brand Study reveals key dimensions that define and determine the most influential brands in Canada, including; Leading Edge, Trustworthy, Presence, Corporate Citizenship, and Engagement. The second annual study was presented by Steve Levy, President, IPSOS REID, at FFWD Advertising & Marketing Week in Canada, on Friday, February 1 in Toronto.

For more information on The Most Influential Brand study, visit http://advertisingweek.ca

About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus five languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

About CBC's Brand New In-House Publicity Team
CBC's brand new team of in-house publicists are delivering a comprehensive publicity service for all CBC programming and events. For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the new CBC Media Centre at cbc.ca/mediacentre

For more information, please contact:
Erin Richards, Publicist, CBC
Erin.Richards@CBC.CA 416 205 7994 (office) / 416 627 5728 (mobile)

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