CBC Revenue Group

CBC to offer multiplatform coverage of the 2011 Pan American Games

Oct 3, 2011

Beginning with the Opening Ceremony on October 14th live on cbcsports.ca from Guadalajara, Mexico

Today CBC announced a multiplatform-broadcasting package to support the over 300 Canadian amateur athletes competing against some of the best in the world at the 16th Pan American Games in Guadalajara, Mexico.

Starting with the Opening Ceremony on October 14th at 8:00 p.m. ET live on cbcsports.ca and ending with the Closing Ceremony on October 30th, CBC Television, Radio-Canada and cbcsports.ca will combine for over 50 hours of programming including 38 hours of coverage on cbcsports.ca. Gemini Award winning broadcaster Scott Russell will host both the daily and weekly highlights shows.

"The 2011 Pan American Games offer another opportunity for Canadian amateur athletes to shine on the international stage," said Jeffrey Orridge, CBC's executive director of sports properties. "We continue our tradition of raising the profile of not just amateur athletics in this country but also sharing the stories of these talented individuals."

"Pan Am countries are among the top 10 leaders in high-profile summer Olympic sports such as athletics, swimming, boxing, soccer, volleyball and baseball," says Ian Troop, CEO, TO2015. "Coverage of the 2011 Guadalajara Games will showcase the athletic stars of today as well those up-and-coming performers we hope to see in Toronto in less than four years."

"We are thrilled Canadians will get to experience the pursuit of athletic excellence and the cultural pageantry of the Pan Am Games in Guadalajara," says Horacio de la Vega, Commercial Director, COPAG. "We are very pleased to have CBC on board as a broadcast partner."

About CBC/Radio Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

2011 Pan American Games Broadcast Schedule
All programming available on CBC Televison and CBCsports.ca unless otherwise noted.
Schedule subject to change / Additional broadcasts may be added

For further information, contact:
James Lamont, Veritas Communications,
lamont@veritascanada.com
416-482-2617 (Cell)
416-859-5870