CBC Revenue Group

CBC AND SHELL TEAM UP TO FUEL NEW INNOVATIONS IN ENERGY

May 28, 2012

Special Episode airs Sunday, June 3 on CBC Television 

$100,000 in prize money from Shell Canada is up for grabs in an upcoming special episode of DRAGONS' DEN, as three finalists go head-to-head for the title of Canada's brightest energy innovation. The denizens of CBC Television's smash-hit DRAGONS' DEN will select the winner on the DRAGONS' DEN Future Now Energy Innovation Special, airing June 3 at 8 p.m. (8:30 p.m. NT).

After receiving hundreds of entries from across the country, on Sunday, June 3 at 8 p.m. (8:30 NT) on CBC-TV, the three finalists will challenge each other to win the prize money and  be named Canada's brightest new energy innovation on the DRAGONS' DEN Future Now Energy Innovation Special.

Unlike the usual turn of events in the Den, the Dragons will not invest their own money nor take an equity position in the winning innovation. Shell Canada is providing the $100,000 investment to help foster Canadian energy innovation.  More details are available online at: cbc.ca/dragonsden/futurenow/

DRAGONS' DEN is the top-rated Canadian Unscripted program on television, with more than 1.4 million Canadians tuning in each week. In addition to its success on-air, DRAGONS' DEN is also a hit online, boasting an active and engaged online community. Full episodes and exclusive behind-the-scenes content can be viewed at cbc.ca/dragonsden. DRAGONS' DEN is filmed at CBC Headquarters in Toronto, ON and airs Wednesdays at 8 p.m. (8:30 NT) on CBC Television. Tracie Tighe is Executive Producer and Lisa Gabriele is Senior Producer. Dianne Buckner hosts.

Dragons' Den is...
On the web: cbc.ca/dragonsden
On Facebook: facebook.com/dragonsden
On Twitter: @cbcdragon #cbcdragonsden

About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.

Shell Canada Ltd

Shell has been operating in Canada since 1911 and employs approximately 8,000 people across the country. A leading manufacturer, distributor and marketer of refined petroleum products, Shell produces natural gas, natural gas liquids and bitumen, and is Canada's largest producer of sulphur. Shell is one of Canada's oil sands developers and operates the Athabasca Oil Sands Project on behalf of the joint venture partners.

For more information, please contact:

For CBC:
Erin Richards, Veritas Communications
richards@veritascanada.com
(416) 955-4592 (office)
(416) 627-5728 (cell)

For Shell Canada:

media-desk@shell.com or 1-877-850-5023