Canada's Andrew Wiggins becoming a teenage brand name

Andrew Wigginsis on his way to becoming a teenage brand name.

The Canadian basketball phenomand top prospect has yet to play a singlegame in college, but reports suggest that some of the biggest sports companies are lining up to sign him to a lucrative sponsorship deal.

Wiggins is expected togo first overall in the 2014 NBA Draft.

Last week, the 18-year-old from Vaughan, Ont., was featured on the front cover of Sports Illustrated.The story comparedhis college arrival to the arrival of former Kansas stars Wilt Chamberlain and Danny Manning.

Watch the video above as the CBC's Peter Armstrong has more.