Ray Rice dropped by Nike, EA Sports

Nike is severing its business ties to Ray Rice a day after the running backwas let go by the Baltimore Ravens and suspended indefinitely by the NFL following the release of a video showing him striking his then-fiancee in February.

Video game publisher Electronic Arts is also removing Rice from its recently released Madden NFL 15 title, the latest company to pull its support for the player.

Nike Inc. confirmed via email Tuesday that Rice is no longer among the athletes it is working with.

On Monday TMZ Sports released a grainy video showing Rice and Janay Palmer in an elevator at an Atlantic City casino.

Each hits the other before Rice knocks Palmer off her feet and into a railing. Months ago, a TMZ video showed Rice dragging Palmer, now his wife, from the elevator at the Revel casino.

The Baltimore Ravens also said on Twitter Tuesday that they're planning to offer an exchange for Rice jerseys.

EA Sports says Rice will be removed from the game's roster Friday through an online update. EA Sports cited Rice's indefinite suspension from the NFL as the reason for his removal.

EA's Madden is, by far, the oldest and most popular football video game franchise. Its origins date back to the late 1980s, when the industry was in its infancy.

It was one of the first games to be updated each year, a business model that would eventually be copied by other publishers.