As a century of fighting for equality has seen women smashing gender roles and embracing their sexuality, many magazines featuring them learned to adapt.

Karen X. Cheng, a creative director and viral video consultant in San Francisco, looked at how magazine covers featuring women have changed by comparing covers from the last 100 years. Cheng, along with her co-creator Jerry Gabra, took covers of the past and present from magazines like Cosmopolitan and Vanity Fair and placed them side by side. In an email to The Huffington Post, Cheng said she took on the project to "see how much marketing evolved."