This article is part of HuffPosts Reclaim campaign, an ongoing project spotlighting the worlds waste crisis and how we can begin to solve it.

When you buy a new sweater, do you try to get rid of something old in your closet to make room for it? What if you got a little cash reward each time you did this? Thats the idea behind clothing startup Aeon Row .

Launched in July, the company offers a line of no-nonsense womens clothes and for every item purchased, it encourages customers to send back an old piece (no matter where it came from) to be recycled and turned into something new. There is no charge for donating an old garment and, in exchange, the customer gets a 15 percent discount on their next purchase.

Aeon Row makes all its products out of 95 to 100 percent recycled material.

Its goal is to get people involved in the process of recycling, founder Griffin Vanze told The Huffington Post both to raise awareness about the environmental cost of clothing waste, and to help people keep their closets from overflowing.

We want to encourage customers to buy clothing when their old clothing runs out, rather than continuing to consume clothing based on urges, Vanze said. Waste is a huge problem. And a big part of that comes from fast-fashion companies pushing more products on us.