Karl Lagerfeld surprised everyone when he picked Alice Dellal, known as model-slash-socialite but mainly for having "punky" and "rocker" style, as the new face of his Boy Chanel handbag collection.

With her half-shaved head, tattoos and a couple of unconventionally placed piercings, Dellal was the perfect fit, said Chanel ; she "represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity."

We got a sneak peek at the campaign from a short film released last month, a silent film directed by Lagerfeld in black and white called "My New Friend Boy."

Now the print ads are here and they're just about as "punky" and "rocker" as you'd imagine: Dellal in her shaved head glory, wearing ripped, footless fishnet tights and a Chanel zip-up hoodie (and no pants). Oh, and carrying the new Boy bag.

Check out the newest face of the French brand. Do you dig the darker feel of the new Chanel spots?