Alicia Silverstone Poses Nude For New PETA Campaign | HuffPost Entertainment

Alicia Silverstone is hoping to make a powerful point about animal rights by baring (almost) all.

Silverstone stripped down for a new People for Ethical Treatment of Animals (PETA) campaign, unveiled Tuesday. Shot by photographer Brian Bowen Smith , the ad shows the Clueless actor striking a Birth of Venus-style pose in a cacti-filled desert, wearing nothing but a pair of faux leather boots.

Dont be a prick, the campaigns slogan reads. Wear vegan.

In a behind-the-scenes video released in conjunction with the ad, Silverstone explained that she made a conscious decision never to appear nude in film or on television over the course of her Hollywood career.

Doing so for a good cause, however, was a different matter entirely.

Theres this idea that leather is somehow better for the earth, she said in the clip. But what they dont realize is the amount of resources, water, food, oil for transport, the amount of energy that goes into making leather is extraordinary. Its just not sustainable. The earth cant handle it.

Watch a video from Alicia Silverstones PETA campaign below.

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