Axe Wants To Shed Its Douchey Reputation And Empower Men | HuffPost Life - Action News
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Posted: 2016-01-15T20:58:51Z | Updated: 2016-01-15T21:54:23Z

Axe, the brand that wants to make all men everywhere completely, utterly, irresistibly f*ckable , has cleaned up its act.

Gone are the days of spraying Axe and having women's shirts fly off, or having buxom models throw themselves at you in a stampede of passion -- this week Axe, which you might be surprised to learn is 30 years old, rebranded itself with a new ad campaign that encourages guys to "find their magic."

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