You know the satisfying feeling you get when you blow a massive bubble and watch it pop before your eyes? This is kind of like that minus getting gum all over your face.

Norwegian designer Fredrik Tjaerandsen created an iconic fashion moment when he debuted his bubbly collection during arts and design college Central Saint Martins BA Fashion Show in London on Thursday. Models walked onto the runway encapsulated in massive balloons that, once deflated, were actually full-on rubber outfits.

Seriously, try not to be mesmerized by this reveal: